6-Figure Podcast Guesting Strategies for Visibility and Business Growth
In this episode of the Communication Queens podcast, host Kimberly Spencer discusses the power of storytelling in podcasting. She shares her personal journey from a young entrepreneur to a successful Master Neurolinguistic Programming coach, emphasizing the transformative power of sharing personal experiences. She also highlights the importance of refining communication skills and honing your oratory skillset. Kimberly provides her 6-figure podcast guesting framework that has leveraged her over $250,000 in new business from podcast guesting alone, demonstrating how podcasting can be used as a powerful marketing tool and client generation strategy. She emphasizes the importance of building genuine relationships through podcasting and nurturing leads through targeted podcast episodes. Finally, she underscores the value of practice in refining oratory skills and understanding audience resonance.
What You'll Learn in this Episode:
- Power of storytelling in increasing visibility, influence, and income
- Kimberly Spencer's personal experience as an entrepreneur since the age of 19 and the role of storytelling in her transformation and healing
- Slogans of Communication Queens: "Your story has the power to save a life" and "brand awareness is B.S. without sales"
- How to have Success with guest podcasting and generating new business revenue
- The Importance of refining communication skills through neuro linguistic programming (NLP)
- How Your Language's power to create reality and the impact of changing mindset and speaking one's story
- When to hone and sharing stories for growth, acceptance, and positive transformation
- What the Potential is for podcasting relationships to evolve beyond the episode
- Framework for successful guest podcasting and leveraging podcasting relationships
- Podcasting as a client retention and lead nurturing strategy
Links + Mentions:
- Crown Yourself Podcast
- TEDx Talk, Becoming a Warrior for Possibility
- Communication Queen Course: The 8-Steps Success System to Profit from Guest Podcasting
- Communication Queens Agency
Moments of Note:
The power of storytelling and sharing experiences (00:01:15) Kimberly Spencer talks about her experience teaching pilates and how listening to others' stories can create healing and transformation.
The impact of guest podcasting on business revenue (00:03:53) Kimberly shares how guest podcasting resulted in a $10,000 sale for her business and generated over $70,000 in new business revenue in 9 months and in less than 50 podcast interviews.
The power of language and mindset in shaping reality (00:06:19) Kimberly discusses how changing her mindset and language helped her overcome challenges and achieve her dream life.
Building Relationships Beyond Podcast Episodes (00:11:53) This topic discusses the various ways a podcast relationship can evolve beyond just the episode itself, such as business partnerships, referral partnerships, or client-coach relationships.
Leveraging Podcast Relationships for ROI (00:13:05) This topic emphasizes the importance of leveraging podcast relationships to achieve a return on investment, rather than simply doing podcast episodes without any tangible results.
Steps to Successful Guest Podcasting (00:14:17) This topic introduces a framework for successful guest podcasting, including starting now, setting yourself up for success, and showing up fully for interviews.
Podcast as a Client Retention Strategy (00:22:26) Using the podcast as a way to retain clients who are not yet ready to buy, by directing them to specific episodes that can guide them to the next step.
The Power of Holding Attention (00:23:34) The importance of holding the attention of listeners and guiding them with compelling stories, different perspectives, and authentic presence to ultimately lead to success.
The Benefits of Podcasting for Practicing Speaking (00:24:49) How podcasting allows for practice in speaking, refining messages, and receiving feedback from the community, creating an intimate relationship with listeners.