#quickie: How to Get Podcast Sponsors
Ever wonder how to get sponsors for your podcast? Think your podcast has too small a listener base to be monetized? Think again. In this episode of the Communication Queens podcast, host Kimberly Spencer, discusses the topic of obtaining sponsorships for podcasters. She challenges the common belief that sponsorships are difficult to secure, emphasizing that even small niche audiences can attract sponsors. Spencer also suggests reaching out to authors for potential sponsorship opportunities and underscores the importance of building intimate connections with podcast audiences. She encourages listeners to own their voice and value, and to focus on aligned partnerships rather than seeking sponsorship from large companies.
What You'll Learn:
- Aligned sponsorships for podcasters
- Overcoming the belief that sponsorships are difficult to obtain
- Examples of small niche audiences attracting sponsors
- Reaching out to authors for sponsorship opportunities
- Building intimate connections with podcast audiences
- Owning one's voice and value
- Coaching visionary leaders, speakers, service providers, and podcasters
- Aligning podcast guests with relevant audiences
- Challenging the belief that sponsorships require a certain number of followers or downloads
- Focusing on aligned partnerships rather than large companies for sponsorships
Links + Mentions:
- Podcasts who have gotten sponsorships from 1000 downloads: The Cookbook Podcast with Iris Goldfeder
- Audible
- Butcherbox
Moments of Note:
Aligned Sponsorships for Podcasters (00:00:32)
Kimberly Spencer discusses the limiting belief that sponsorships are difficult to obtain and shares examples of how even small niche audiences can attract sponsors.
The Intimacy of Podcasting (00:01:27)
Kimberly Spencer emphasizes the importance of building intimate connections with podcast audiences and explains how recommendations from podcasters hold more weight than traditional advertisements.
Exploring Sponsorship Opportunities (00:03:40)
Kimberly Spencer suggests reaching out to authors for potential sponsorship opportunities and explains how authors can also offer to sponsor podcasts that align with the topic of their book.
