The Impact of Genuine Connections: How Podcasting Can Transform Your Business Relationships with Ben Albert
Ever thought about the power of genuine connections in podcasting? In this episode of the Communication Queens podcast, Kimberly Spencer and guest Ben Albert delve into the art of podcasting and building genuine business connections. With her signature enthusiasm, Kimberly explores Ben's journey of starting "Rochester Business Connections" and his strategic approach to networking. Ben emphasizes the importance of patience, adding value, and fostering authentic relationships over mere pitching. They discuss the impact of emotional storytelling, the power of mentorship, and the role of generosity in networking. Their conversation is a masterclass in leveraging podcasting for meaningful connections and long-term business success.
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Connect with Ben Albert
Founder of Real Business Connections & Balbert Marketing LLC
Rochester, NY
Entrepreneur, Podcaster, Speaker, Marketer, Intentional Networker, Business Owner
WEBSITE https://realbusinessconnections.com/
SOCIAL MEDIA LINKS
FACEBOOK: https://www.facebook.com/realbusinessconnections/
INSTAGRAM: https://www.instagram.com/realbenalbert/
LINKED IN: https://www.linkedin.com/in/realbenalbert/
YOUTUBE: https://www.youtube.com/channel/UCatiqMEYvn1CO_isUcb6pAQ/videos%2520
APPLE PODCASTS: https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928
Enjoy, sovereigns!
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
What You’ll Learn in this Episode:
- Importance of building genuine connections in podcasting
- Ben's experience with starting a local podcast and leveraging his network
- Networking approach using the "plus, minus, and equal" framework
- Concept of selflessness and ego in networking and business
- Power of genuine connections and impact on business success
- Building a podcasting strategy and connecting with mentors, peers, and clients
- Insights into using advertising to expand the reach of a podcast
- Emphasis on authenticity, generosity, and meaningful relationships in podcasting
- Examples of powerful impressions and visibility through podcast guesting
- The significance of building lasting relationships and honoring humility and generosity
Quotes:
Don't rebrand. Double down on what's working. ~ Ben Albert
That deep desire for belonging and connection is what has built new, incredibly successful business in a very short time. ~ Kimberly Spencer
The foundation of real business connections is being really giving and generous. ~ Kimberly Spencer
Links & Additional Resources:
- "James Altucher's Framework": "00:18:41"
- "Jamie Kern Lima's Book 'Unworthy'": "00:12:09"
- "Bob Burg's Book 'The Go-Giver'": "00:08:00"
- "Zig Ziglar's Quote": "00:07:51"
- "Podcasting Strategy": "00:20:08"
- "Mentors and Relationships": "00:21:11"
- "Niche Audience": "00:27:07"
- "Rebranding": "00:28:16"
- "Advertising and YouTube": "00:34:19"
- "Podcast Intros": "00:36:33"
- "Emotional Storytelling": "00:37:55"
- "Generosity and Relationships": "00:39:52"
- "LinkedIn Masterclass": "00:41:52 and 00:44:14"
- "Real Business Connections Podcast": "00:45:53"
- "Communication Queens Agency": "00:47:01"
Moments of Note:
Getting Started with Podcasting (00:00:00)
Discussion on the importance of doubling down on what's working and finding one's tribe.
Introduction to Communication Queens Podcast (00:00:49)
Kimberly Spencer introduces the Communication Queens podcast and shares her coaching focus.
Starting a Local Podcast (00:01:14)
Ben Albert explains how he started a local podcast to build real business connections in his hometown.
Overcoming Fear of Rejection (00:03:29)
Ben Albert shares his strategy for reaching out to potential podcast guests and overcoming rejection.
Building Relationships through Local Podcasting (00:05:43)
Ben Albert discusses the benefits of building relationships with local business owners through his podcast.
Creating Genuine Business Connections (00:07:05)
The discussion focuses on the importance of building genuine connections rather than using podcast interviews as a pitching tool.
Generosity in Business Relationships (00:09:03)
Ben Albert emphasizes the value of generosity and building relationships based on genuine connections.
Core Values and Connection (00:09:17)
Ben Albert shares his core value of belonging and connection and its impact on his business approach.
The Power of Building Meaningful Relationships (00:13:28)
The impact of meaningful relationships on business success, using Jamie Kern Lima as an example, is discussed.
Balancing Ego and Selflessness in Business (00:14:19)
The conversation delves into navigating ego-driven desires and selflessness in building connections and supporting others.
The Framework for Making Connections (00:18:41)
Ben Albert shares a simple framework for making connections, including mentors, mentees, and peers.
The podcasting strategy (00:20:08)
Discussing the strategy of getting on big shows, learning from hosts, and focusing on serving the audience.
Structuring a podcast strategy (00:21:11)
Exploring the importance of finding mentors, building relationships, and balancing mentor, equal, and minus guests.
Rebranding and audience impact (00:25:38)
Discussing the evolution of a local podcast to a wider market, the impact of rebranding, and the importance of audience focus.
Optimizing for enjoyment or sales (00:32:00)
Delving into the concept of optimizing for sales or enjoyment and its impact on decision-making.
Advertising and podcast growth (00:34:19)
Exploring the role of advertising in podcast expansion, focusing on hooking and retaining the audience.
Emotions and storytelling (00:37:55)
Discussing the role of emotions and storytelling in podcasting, emphasizing the importance of mindset and generosity.
Hala's Impact (00:40:57)
Hala's generosity and impact on the host's podcast and audience.
Power of Impressions (00:43:05)
The significance of making a powerful impression on a podcast and its lasting effects.
Real Business Connections (00:45:22)
Demonstrating the power of building genuine and lasting business relationships.
Gratitude and Support (00:46:24)
Expressing gratitude and support for the host and emphasizing the importance of leaving feedback.
Transcript:
For a full episode transcript, it can be found here.
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