The Ripple Effect of Relationships: Trevor Houston’s Playbook for Podcasting + Profit
Ever wonder how some people seem to always land next-level opportunities, top-tier guests, and life-changing connections? Spoiler alert: it’s not luck — it’s strategy, baby.
In this episode of the Communication Queen podcast, Kimberly Spencer sits down with Trevor Houston, host of the Who You Know podcast, to reveal how podcasting can be your ultimate networking superpower. Trevor shares how he went from starting a show in 2018 to landing interviews with big names like Grant Cardone, Elena Cardone, and Rachel Cruze — and how each guest became a stepping stone to the next big door.
But this conversation goes way deeper than guest lists. Trevor breaks down his “Push Power to Power” philosophy, how to create genuine win-win relationships (without feeling like a leech), and why presence and active listening are the secret weapons of next-level networking.
We also dive into how to turn podcast interviews into content machines, how to add value without being pushy, and why you should bless them, block them, and protect your energy when trolls show up.
If you’ve ever wanted to use podcasting to grow your network, uplevel your circle, and create opportunities that align with your mission — this is your permission slip to play bigger.
😎Get booked on the TOP 5% of podcasts that can build your brand awareness and your bottom line. Book your $100K Profit from Guest Podcasting Planning Call here: https://www.communicationqueens.com/get-booked-on-the-top-podcasts
🦄Join us for our next Podcast Party! Meet other 6 & 7 figure podcast guests, get booked on podcast interviews, and find your soulmate sponsors! https://www.communicationqueens.com/prosperity-purpose-podcasting-party
Want an epic guest for your podcast? Explore our Communication Queen celebrities, and we will support you in getting them booked for your next podcast interview: https://www.communicationqueens.com/our-clients
Connect with Trevor Houston
Website: https://whoyaknow.show
LinkedIn: https://www.linkedin.com/in/trevorhouston/
Podcast: https://podcasts.apple.com/us/podcast/who-ya-know-show/
Enjoy, sovereigns!
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
What You’ll Learn in this Episode:
- How podcasting becomes a networking superpower — and why each guest you interview is a stepping stone to the next big opportunity.
- Trevor Houston’s “Push Power to Power” strategy for adding massive value and building authentic, win-win relationships.
- The secret to turning podcast interviews into compliance-friendly marketing content (perfect for financial advisors, insurance pros, and other regulated industries).
- Practical ways to strengthen relationships beyond the mic — from personal voice memos to collaborative content creation.
- How to handle haters with empathy (and when to bless + block them to protect your energy).
- Why presence and active listening are your most powerful business skills — and how to use them to connect in real time.
- Tips for leveraging your podcast guest list as social proof to attract bigger, better opportunities.
Moments of Note:
00:00 – Welcome to Communication Queens
Kimberly sets the stage for visionary leaders and service providers ready to amplify their message and visibility through transformational storytelling.
01:16 – Podcasting as a Networking Superpower
Trevor Houston reveals how starting his podcast opened doors to high-level relationships — including interviews with Grant and Elena Cardone and Rachel Cruze.
02:38 – The Power of Association & Stepping Stones
How every podcast guest becomes a credibility marker that attracts bigger and better opportunities — and why your guest list is like your business resume.
04:27 – Building Relationships Beyond the Mic
Trevor shares his strategy for deepening connections after the interview — including his story of meeting Amberly Lago and creating a live studio audience experience.
08:02 – “Push Power to Power”: Adding Massive Value
Trevor’s signature networking philosophy that turns one-time interviews into lifelong collaborations.
11:09 – Creating Win-Win Opportunities Without Feeling Like a Leech
How to be transparent, avoid transactional energy, and create collaborations that benefit everyone involved.
13:55 – Building Trust in Remote Podcast Interviews
Kimberly and Trevor share tips on creating genuine connection even with gatekeepers and Zoom-only conversations.
15:21 – Presence & Active Listening: Your Networking Cheat Code
Why listening deeply and connecting dots for your guests is the secret to adding real value.
18:14 – Studio Setup & Presence Hacks for Hosts
Camera placement, Zoom makeover tips, and why eye contact matters for repurposed video clips and reels.
19:21 – Asking Better Questions & Offering Real Help
Kimberly and Trevor discuss how asking intentional, service-based questions builds trust — without crossing the line into sales probing.
23:15 – When “Adding Value” Becomes Too Much
Trevor shares a cautionary tale about forced networking and why authentic connection beats constant “How can I help?” energy.
24:15 – The Energy You Bring Changes the Room
From lifting up a pregnant receptionist to smiling through challenges — how positive energy and presence can transform someone’s day.
26:44 – The Pay It Forward Ripple Effect
Trevor explains how his Career Transition Summit leverages a pay-it-forward model that multiplies impact and reach.
29:23 – Karmic Connections & Daily Impact Habits
Kimberly shares her practice of making 1–3 high-value introductions per day to amplify abundance and opportunity.
31:03 – The Myth That Bigger Success Means No Problems
Real talk about visibility, trolls, and why bigger success just means bigger challenges — and how to support leaders you admire.
32:03 – Turning Haters Into Raving Fans (or Bless + Block)
Trevor’s DM strategy to defuse online negativity and Kimberly’s “Dungeon” policy for protecting her community.
37:34 – Using Podcasting as a Compliance-Friendly Content Machine
Trevor reveals how he turns long-form podcast episodes into approved, authentic marketing content for financial advisors and insurance professionals.
44:59 – Why Marketing Comes Before Sales (Always)
Kimberly and Trevor discuss branding, visibility, and why you can’t sell if no one knows who you are.
46:50 – Creating a Course That Actually Delivers Results
Behind the scenes of Trevor’s course build — from compliance considerations to worksheets and campaign strategy.
48:26 – Where to Connect with Trevor Houston
Trevor shares why LinkedIn is his favorite platform and how listeners can connect directly.
48:50 – Kimberly’s Closing Invitation
Kimberly invites listeners to book a Visibility Consultation and reminds them that their story has the power to save a life.
Transcript:
For a full episode transcript, it can be found here.
Sharables:
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🥰 Loved learning about how to improve your communication skills and get booked on podcast interviews? Listen to this podcast again: https://www.youtube.com/playlist?list=PLm4BjuAmP6DvwRPEBpVMJT5UrQoaD_5J8
