Visibility with a Side of Fries: Building a Podcast that Feeds Your Business with Jenn Trepeck
What if your podcast could become your best marketing strategy — and your movement? 🎙️ In this episode, Kimberly Spencer chats with Jenn Trepeck, creator of Salad with a Side of Fries, on building a brand that converts through authenticity, boundaries, and storytelling. A must-listen for any Queen ready to amplify her voice and visibility.
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Jenn Trepeck is described as a “force of nature” in the wellness space. She is an Optimal Health Coach, Podcaster and Business Consultant. After graduating from the University of Michigan Ross School of Business, Jenn founded Better Life Now LLC while working full time in hedge funds. After over a decade of coaching clients, Jenn started Salad with a Side of Fries Podcast to help pay it forward and reach a larger audience to teach the nutrition education we are all supposed to know but no one ever taught us. Jenn implements revenue generating wellness programs in doctors’ offices, salons and spas to further expand impact and help change the state of healthcare as a Certified Transitions Lifestyle Coach and Consultant with nutraMetrix Custom Health Solutions. When not hunkered-down at home during a pandemic, Jenn is typically working out at Physique57, discovering hidden gem restaurants in NYC or traveling to spend time with friends and family.
Enjoy, sovereigns!
Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
What You’ll Learn in this Episode:
This isn’t just another “how to grow your podcast” convo — this is a masterclass in visibility, voice, and vibe.
In this episode, you’ll learn how to:
✨ Turn your podcast into your most powerful marketing funnel — no ads, no sleaze, just genuine connection and clarity.
🎙️ Master the art of storytelling as strategy — using your personal story to attract dream clients, not chase them.
🔥 Get comfortable being seen (and heard) — even when visibility feels like standing naked under a spotlight.
💎 Set brand boundaries that build trust — because saying “no” to misaligned opportunities is saying “yes” to your integrity.
🧠 Position yourself as the expert — without ego — by creating content that educates, empowers, and actually serves.
🍟 Use consistency and conviction as your secret sauce — the exact combo that turned Salad with a Side of Fries into a movement, not just a meal.
💬 Handle haters, fans, and feedback like a Queen — and reframe “criticism” as confirmation that your message is reaching the masses.
👑 Design your brand to last — how to evolve your business without losing the flavor that made it irresistible in the first place.
Quotes:
“If an episode isn’t clearing up confusion but creating it, it doesn’t belong on my show.” - Jenn Trepeck
“Every podcast interview turns into content we can use — it’s visibility with purpose.” - Jenn Trepeck
“The brand has always been what it is. I’ve just grown in my conviction to stand in it.” - Jenn Trepeck
Links & Additional Resources:
Connect with Jenn Trepeck.
Website: https://asaladwithasideoffries.com/
Facebook: https://www.facebook.com/Saladwithasideoffriespodcast
Instagram: https://www.instagram.com/jenntrepeck/
Twitter: https://x.com/jenntrepeck
LinkedIn: https://www.linkedin.com/in/jennifertrepeck/
Moments of Note:
⏰ 00:00 – 01:05 | Welcome to the Queen’s Castle: Visibility as a Revolution
Kimberly sets the stage with fire — this episode isn’t just about podcasting; it’s about claiming your mic as your movement.
⏰ 01:06 – 02:08 | From DIY PR to Podcast Power: How Jenn Landed the Perfect Pitch
Jenn shares how her DIY PR talk turned into a real-world example of earned-media mastery and authentic visibility.
⏰ 02:09 – 05:45 | The Origin Story of Salad with a Side of Fries
How a health coach turned free time into a five-year-strong wellness brand — and why clarity and consistency beat “winging it” every time.
⏰ 05:46 – 08:19 | Word-of-Mouth Marketing: The Secret Sauce of Podcast Growth
Jenn reveals how referrals, not ads, became her podcast’s growth engine — and how every episode fuels connection and conversion.
⏰ 08:20 – 10:52 | Turning Listeners into Leads: The Podcast as a Sales Accelerator
How to create playlists, shorten your sales cycle, and build authority before you ever hop on a sales call.
⏰ 10:53 – 12:40 | Haters, Fans & the Fear of Being Seen
Kimberly and Jenn riff on getting comfortable with visibility — why even the haters mean you’re doing it right.
⏰ 12:41 – 16:45 | The Power of Story: From Healing to High-Impact Marketing
Jenn opens up about her “saga” — how transforming her health journey became the foundation of her brand and client trust.
⏰ 16:46 – 21:45 | Mastery Over Mimicry: Becoming the Expert Your Audience Deserves
Jenn breaks down her approach to guest selection and the lost art of tangible, actionable expertise.
⏰ 21:46 – 27:46 | Brand Boundaries & Bold Decisions
Why saying no to misaligned opportunities protects your credibility — and why alignment beats algorithms.
⏰ 27:47 – 30:53 | Productive Polarity: When Disagreement Drives Depth
Kimberly and Jenn discuss polarizing opinions vs. brand integrity — and how to design a platform that stays true to your mission.
⏰ 30:54 – 34:24 | Knowing Your Audience: Clarity Creates Connection
Jenn explains how she’s always known who her show is for — and why specificity is your best marketing strategy.
⏰ 34:25 – 40:25 | The Evolution of a Brand: From Snack to Statement
How Salad with a Side of Fries became more than a title — it’s now a full-on identity built on humor, heart, and hard data.
⏰ 40:26 – 42:20 | Throw the Noodles and See What Sticks: Testing Without Burnout
Jenn’s “low-risk experiment” method for testing ideas, merch, and offers — without wasting energy or budget.
⏰ 42:21 – End | Reflection & Royal Takeaways
Jenn and Kimberly wrap with gratitude and gold: visibility is service, your brand is your legacy, and your voice is your vehicle.
Transcript:
You can find a full episode transcript here.
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