Enjoy this episode & transcript below where Kimberly Spencer, Master NLP Mindset & Communications Coach and CEO of Communication Queens, discusses aligned sponsorships.

In this episode of the Communication Queens podcast, host Kimberly Spencer tackles the myth that sponsorships are elusive for podcasters. With her characteristic enthusiasm and expertise as a communications coach, she offers actionable advice for finding sponsorships that resonate with a podcaster's content and audience. Kimberly underscores the importance of creating partnerships that are beneficial for both podcasters and sponsors, particularly emphasizing the synergy between podcast hosts and authors. Her guidance is practical and infused with the promise that aligned sponsorships can significantly boost a podcast's reach and revenue.

FYI Transcripts may contain a few typos. With many episodes lasting 30-minutes, it can be difficult to catch minor errors. Enjoy!

Listen to the episode on Apple Podcasts, Spotify, Podcast Addict, Castbox, Amazon Music, iHeart Radio, Pandora, Youtube, or on your favorite podcast platform.

Kimberly Spencer (00:00:05) - Welcome to the Communication Queens podcast for the visionary leaders, speakers, service providers and podcasters who are looking to stand out sharing their story. I'm your host, Kimberly Spencer, former screenwriter turned master communications coach. On this podcast, I'll be coaching you on how to share your own transformation story. To that, you increase your visibility, influence, and income on podcast interviews. Let's get your voice heard. Hello and welcome back.

Kimberly Spencer (00:00:32) - To the Communication Queens podcast. I am your host, Kimberly Spencer, founder of the Communication Queens Agency. We are a revolutionary podcasting agency where we are doing strategic matchmaking like a mofo because brand awareness is best without sales and that is what we hope to do. And that is why this communication queen quickie is all about aligned sponsorships. So I have seen this incredibly limiting belief in the podcasting world about generating sponsorships, and I think sponsorships is just as easy as strategic matchmaking for for guests in making sure that we align our guests with podcasts that have an audience that can possibly gain from their services.

Kimberly Spencer (00:01:17) - And so, having spoken and worked with a lot of podcasters I have seen such a problem with. Podcasters struggling with this limiting belief of sponsorships that, like sponsorships, are really hard to find, really hard to get. You have to have a certain amount of followers, downloads per episode, etc. to be able to get sponsorship. And I will say that I know people who have gotten sponsorships from a thousand downloads, like a thousand total downloads, not $1,000 per episode, a thousand downloads. And why this can work is because, yes, that sponsorship was not like audible or Butcherbox or some giant megalith of a company sponsoring the podcast. But it was an aligned partnership. You see, podcasting three out of four people tune in to learn something new. And when you're building a podcast relationship with your audience as a host. It's an intimate relationship. There is a a connection. And like, there's a depth of connection and an intimacy between the podcaster and their audience. And I hope you're feeling the intimacy right now.

Kimberly Spencer (00:02:41) - So there's an intimacy in this medium. It's it's a very intimate medium. And so that is why when you give recommendations as a podcaster for a service for a. Potential sponsor. Your audience is far more likely to buy into that then to than just like seeing a Facebook ad. And so savvy business owners will see this opportunity. And if you have a service or a product that you like, think of all the services and products that you like. And explore. Are those are there people, companies selling services like that that could use a little bit of brand awareness? And if you have an audience and I've seen this with an audience as small as a thousand downloads, like 1000 downloads. Where people see the value in a in a small niche audience.

Kimberly Spencer (00:03:40) - Who?

Kimberly Spencer (00:03:42) - There. There is there is sponsorship potential right there. So for example, I was having a conversation with a speaking coach and she had a podcast that's all about best friends. And she's like, yeah, but I don't know how to monetize it and whatnot.

Kimberly Spencer (00:03:55) - And I said. Why not look for businesses, small businesses that have that are built by two best friends? Because her podcast was all she did it with her best friend. She connected with her best friend, the audience that, like best friends, would tune in and listen to it together, all about things that best friends do. And they did a best friend retreat. I said, why not find other businesses that were created by two best friends? And showcase those businesses. And that allowed her to scale her podcast. So look at the services and products that you use, or the topic of conversation around your your podcast, and look at who else provide the similar service, who could be a power partner, who could be an ally in what it is that you want to promote. So, for example, maybe you're not an author, but there is a certain book that has come out and you love that book. You can always reach out to the author, just like you would reach out to a podcast and say like, come on, can I be on your podcast? You can always reach out to an author and say, I have an audience of this many people.

Kimberly Spencer (00:05:06) - We get this many downloads. I loved your book. I already talk about it. What if we structured a sponsorship deal and I did a commercial for you? Those are potential opportunities if you find books that you just love. That is a potential sponsorship opportunity because podcast listeners are learners. They three out of four, 75% of people who listen to a podcast listen to learn something new. They are also readers. So you are very likely as an author to get your book out there. And so this also works for authors. If you want to go flip it the other way. Authors. If you have a book that is out there and you know some podcasts that you would be a really strong fit for that resonate with the title, the topic of your book, then offer to sponsor their podcast. Because their listeners will be tuning in and interested in that opportunity. So yes, you can guest on their show. That's a possibility for growth, but you can also offer to have your book sponsor their podcast.

Kimberly Spencer (00:06:16) - And so yes, this does take a little money up front, but how much could you make with having an aligned audience who tunes in for 20 minutes to learn about something and topics that are aligned with what your book is about? So I hope this served for podcasters. I hope this serve for authors. If it did.

Kimberly Spencer (00:06:37) - Share.

Kimberly Spencer (00:06:38) - This with an author or a podcaster friend who could possibly be an aligned sponsor. And always, we love the reviews. Thank you so much for them coming in. I am so honored and please keep them coming. Every review helps us spread this standard of generosity in the podcasting world, and I am so excited to have this value spread like wildfire and for everyone to rise together in mutual abundance. So remember to own your voice, because your voice deserves to be visible and it has value. Till next time.

Kimberly Spencer (00:07:20) - Thank you so much for listening. If you love this episode, subscribe! Leave us a review and share it with your friends. For more tips on guest podcasting, storytelling and communication strategies, follow us on social media at Communication Queens Agency and visit us at Communication queens.com.

Kimberly Spencer (00:07:36) - I look forward to seeing you in the next episode. And in the meantime, remember your story has the power to save one life. Let your story and your voice be heard.

Ranked No.55 in the United States by Apple Podcasts for Marketing, within just one week of launching, and over 33,000 downloads in the first 5 months, the Communication Queen Podcast with Kimberly Spencer is on the fasttrack to becoming an industry GAMECHANGER, in supporting listeners to tell better stories, enhance their communication skills, and learn how to leverage getting booked on podcasts to grow their business.

From interviews with Top 100 Podcasters, to providing real-life storytelling coaching, and communication #quickies of bite-sized communication tips that you can start leveraging right away, to increase your authority and influence in your niche, this podcast is a must-listen for anyone looking to level up their storytelling skills to serve + sell more in their business. To listen to any of our past episodes for free, check out this page.