Enjoy this episode & transcript below where Kimberly Spencer, Master NLP Mindset & Communications Coach and CEO of Communication Queens, interviews author, speaker, podcaster, and women’s book coach, Amy Vogel.

That quiet voice saying write the book? It’s not a suggestion—it’s a calling.
Author and book doula Amy Vogel joins Kimberly Spencer to unpack storytelling, imposter syndrome, pleasure, power, and why women don’t “have” the story before writing it—they become it. If you’re ready to stop waiting for permission and start telling the truth, this episode is for you.

FYI Transcripts may contain a few typos. With many episodes lasting 30-minutes, it can be difficult to catch minor errors. Enjoy!

Listen to the episode on Apple Podcasts, Spotify, Podcast Addict, Castbox, Amazon Music, iHeart Radio, Pandora, Youtube, or on your favorite podcast platform.

[00:00] Writing a Book Starts With a Calling, Not a Plan

Kimberly Spencer (host):
Have you ever felt that quiet, persistent nudge that's like, write your book. Your story matters, but you're wondering, where do you even begin? How do you get started? You've had so many experiences in your vast life. You have so many lessons that you know you want to impart to the world. But writing a book seems like an incredibly daunting task.

Today, we are diving into the question that bold, visionary leaders and creatives are asking all the time: how do you take the story that's living inside of you and turn it into a book that not only impacts your world, but can help reshape the world? And more importantly, what happens when you stop waiting for permission and start writing the narrative that only you can tell?

[02:37] Meet Amy Vogel: Champion of Women’s Stories

Kimberly Spencer (host):
Amy Vogel is here because she believes in the revolutionary power of women’s stories. She has built her life’s work around helping bold women tell bold stories.

Amy serves women who want to write boldly—visionaries who are ready to turn lived experience into literature that disrupts, heals, and inspires.

This is the Communication Queens Podcast, where storytelling becomes sovereignty and your voice becomes your greatest visibility asset.

[03:33] From Tech Sales to Ministry to Meaning

Amy Vogel (guest):
So many things. And you know, it’s an ever-increasing call to rise. I started in sales. I didn’t even start in the sales I wanted to do. I just kind of stumbled into technology sales in the late ’90s—right in the middle of the dot-com bubble.

Then getting married, having kids, leaving my corporate job to stay home for ten years, then going into ministry. And in 2022, the ministry I was a part of imploded. Where I thought I was going to be the next Beth Moore—it didn’t happen. I’m not even in church anymore.

And so really, it was the questions that led me to where I am today. I don’t know that I found all the answers, but what I found is purpose.

[06:00] Why Storytelling Isn’t About Answers

Amy Vogel (guest):
The story isn’t necessarily the what. It’s not always the lesson or the moral of the story—it’s the how the story happened. Where you see yourself.

And for me, writing these books—five now, working on six through ten—it keeps coming back to questions. Women rising, waking up, coming into their power. Our stories are what set us free, but we have to know what they are first.

[07:45] Living in the Question While Writing a Book

Kimberly Spencer (host):
There’s so much power in living in the question. We’re taught to chase the right answer, but as you evolve, you realize life isn’t linear. Storytelling allows us to communicate to many people because we’ve lived many lives.

[09:40] Feminine Cycles, Death, and Rebirth in Storytelling

Amy Vogel (guest):
This is a quintessential feminine gift. Life, death, rebirth—we are the originators of that. Every new season, every iteration.

I want girls to have permission earlier than we did. The questions were there in my 20s and 30s—I just didn’t give myself permission to look at them.

In Jewish teaching, questions are not a lack of faith—they’re a sign of more faith.

[12:55] You Don’t Have Enough Yet—and That’s the Point

Amy Vogel (guest):
I don’t like the term imposter syndrome. I don’t feel like an imposter. I just didn’t feel capable yet.

And here’s the truth: you don’t have enough when you start writing your story. You get the enough as you write it.

It’s a process you live through, not something you’re prepared for in advance.

[14:20] When Writing a Book Feels Like Labor

Amy Vogel (guest):
I hit a place where I wasn’t blocked, but I was stuck. I realized I was holding the story back because I wanted my character to stay safe.

She couldn’t. She had to transform.

I needed a guide. Someone who could see the path when I was lost in the forest.

[17:30] Storytelling Requires Guides and Mentors

Kimberly Spencer (host):
Every narrative arc includes a guide. That’s why marketing and visibility become part of the journey. You become the character when you promote your book—and sometimes selling yourself is the hardest part.

[19:45] Writing a Book Is Also a Business

Amy Vogel (guest):
Books are business. Even if you’re traditionally published, you’re responsible for success.

You need a vision for how the book will serve. You don’t focus on outcomes like bestseller status—you focus on how you want to feel. The outcomes take care of themselves.

[22:10] Why Metrics Don’t Create Fulfillment

Amy Vogel (guest):
Sales numbers don’t make you feel successful for more than a second. Impact does.

Helping readers, serving women, writing consistently—those are real metrics.

[24:05] Manifestation, Feeling, and Creative Power

Kimberly Spencer (host):
When I hit bestseller status, what mattered most was experiencing it in community. The magic is in the journey.

Imposter syndrome simply means you’re choosing to play in a bigger room.

[25:55] Writing One Book a Year and Playing the Long Game

Amy Vogel (guest):
You’ve diversified what writing a book means. That’s how sustainability happens.

Publishing has phases: writing, publishing, promotion—and you cycle through them again and again.

[28:40] Autonomy, Self-Publishing, and Sovereignty

Kimberly Spencer (host):
So many people want to give their power away to publishers or marketers. Owning your work is thinking like a business owner.

[30:10] Pleasure, Creativity, and Reclaiming Desire

Amy Vogel (guest):
Pleasure is revolutionary. Our culture represses it.

Whether it’s storytelling, writing a book, or reading something that awakens desire—enjoyment changes us. Shadow only works with light.

[32:00] Being Seen Without Shrinking

Kimberly Spencer (host):
Marketing a book is choosing visibility. Most people quietly release their book instead of celebrating it.

[33:45] The Book Doula and Birthing Stories

Amy Vogel (guest):
Writing a book is a rite of passage. When we lean into discomfort, we reclaim power.

[35:20] How to Work With Amy Vogel

Amy Vogel (guest):
If you’re a reader, join my newsletter. If you want to write, I coach women in fiction and thought leadership.

I’m launching an anthology mastermind called Look for the Yes—writing in community, creating a new playbook for women in business.

[37:15] Final Reflection: Why Your Story Matters

Kimberly Spencer (host):
Your story has the power to save at least one life. So go out there and let your voice be heard.

Ranked No.55 in the United States by Apple Podcasts for Marketing, within just one week of launching, and over 33,000 downloads in the first 5 months, the Communication Queen Podcast with Kimberly Spencer is on the fasttrack to becoming an industry GAMECHANGER, in supporting listeners to tell better stories, enhance their communication skills, and learn how to leverage getting booked on podcasts to grow their business.

From interviews with Top 100 Podcasters, to providing real-life storytelling coaching, and communication #quickies of bite-sized communication tips that you can start leveraging right away, to increase your authority and influence in your niche, this podcast is a must-listen for anyone looking to level up their storytelling skills to serve + sell more in their business. To listen to any of our past episodes for free, check out this page.