Ever wonder how some entrepreneurs seem to do it all—run thriving brands, parent like a boss, AND stay consistent with their content? In this episode of Communication Queen, Kimberly Spencer pulls back the velvet curtain on the transformational strategy that powers her content machine: the 3:1 Ratio.

What’s the 3:1 Ratio? It’s not just a productivity hack—it’s a QUEEN strategy rooted in storytelling and leverage. Kimberly reveals how one golden nugget from a client convo, podcast ep, or coaching session turns into a kingdom of content—from social posts to email funnels, podcast topics, and beyond.

With three kids (including a newborn), multiple businesses, and a best-selling book on deck, Kimberly walks her talk—and shows you how you can, too. This episode isn’t about doing more. It’s about doing smarter. Simpler. Louder. And in true Queen style: with unapologetic purpose.

Whether you're burnt out from creating one-off content or you're just ready to scale without sacrificing your sanity, this episode will flip the script on how you think about marketing. Grab your crown, press play, and prepare to reign over your content strategy like never before.

👑 Because Queen, your voice wasn’t meant to whisper—it was made to echo through empires.

📚Grab the “Top Books of 2024 to Change Your Life,” the bestseller, multi-gold-medal award-winner, “Make Every Podcast Want You” by Kimberly Spencer. Available now on Amazon: https://amzn.to/42kllur 

😎Discover how to get booked on the TOP 5% of podcasts to leverage podcast interviews for lead generation for your business owners, founders, podcasters, and authors. Book your $100K Profit from Guest Podcasting Planning Call here: https://www.communicationqueens.com/get-booked-on-the-top-podcasts

Enjoy, sovereigns!

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

What You’ll Learn in this Episode:

• 💡 The 3:1 Ratio is a simple, scalable content creation method:
  → One idea becomes three powerful content pieces (or more).
  
  
• 👑 Busy isn’t a block—it’s your brilliance in motion.
  Kimberly shares how motherhood, business, and life made her radically efficient.
  
  
• 🎙️ Real-life convos = content gold.
  Your client calls, questions, and reflections are already your next podcast, post, or CTA.
  
  
• 🔁 Repurpose like royalty.
  Don’t create one-off content. Multiply your message across platforms for max impact.
  
  
• ⚙️ Systems create sanity.
  The 3:1 method isn't just efficient—it's liberating for multi-passionate CEOs and creators.
  
  
• 🧠 Don’t overthink your content—just listen to what’s already working.
  
  
• 🚀 Visibility without burnout is possible when you focus on strategy over struggle.
  
  
• 💬 Your story matters.
  If it moved one person in a DM, it can reach thousands when you share it publicly.
  
  
• 🎧 Podcast guesting + repurposing = your visibility empire.
  
  
• 🏰 Your voice is your power—so stop keeping it locked in the castle.
  Claim your mic. Spread your message. Build your legacy.

Quotes:

“Your story has the power to save at least one life.” ~ Kimberly Spencer / Guest

“I don’t create more content—I create smarter content.” ~ Kimberly Spencer / Guest

“Podcast guesting is the easiest way to expand your empire without running ads.” ~ Kimberly Spencer / Guest

Transcript

🎙️ Introduction & The Content Struggle

Struggling with social media content. Feel like producing episodes or podcasts or going on interviews can take so much time. This is how I am able to spend only a couple hours a month doing content while raising two, now three children, including a newborn, and running two businesses. Stay tuned.

Before we dive in, let me tell you about the book that started a podcasting revolution. Make Every Podcast Want You. It is not just a bestseller. It is a two-time gold medalist, baby. This book is your ultimate guide to landing dream podcast interviews, building authority authentically, and making your voice the one they remember.

If you've got a message and a mission, this is your mic drop moment. Grab your copy today in the link below and step into the spotlight that you were born for.

👑 Meet Kimberly: CEO, Mom & Multi-Brand Boss

Welcome to the Communication Queens podcast for the visionary leaders, speakers, service providers, and podcasters who are looking to stand out sharing their story. I'm your host, Kimberly Spencer, former screenwriter turned master communications coach. On this podcast, I'll be coaching you on how to share your own transformation story so that you increase your visibility, influence, and income on podcast interviews. Let's get your voice heard.

⚙️ Life, Business & Efficiency with a Newborn

Hey there, I'm Kimberly Spencer, CEO of the Communication Queens Agency, where we help you leverage podcast guesting as a form of lead generation for your business. And one of the biggest questions that I'm regularly asked is like, how do we produce so much content between my own personal brand as Kimberly Spencer?

Not that I'd be known as anybody else except for like, my maiden name, but my personal brand, our coaching brand—Crown Yourself—and the Communication Queens Agency. And now with us launching a book as well, we're managing multiple brands.

And yet somehow I still have time to live life, take a shower, raise my three children, homeschool and run two businesses, and successfully delight and please clients. How do I do it?

So this one simple rule breaks down how I think about content—how I think about pretty much anything in business these days—because the beauty of having a newborn is: they help you simplify everything.

Like suddenly when you add extra into your plate, your capacity for efficiency actually expands.

💡 A Lesson from My Entrepreneur Dad

One of my favorite sayings. It was a big lesson that my dad taught me, and my dad was an entrepreneur for 30 years. He built a successful tree business with my mom in LA. Despite him being a high-functioning alcoholic and addict, his specialty was in customer relations and in people. He was really skilled with people and building teams and being the forefront of the business with connecting with customers.

📌 The 3:1 Content Principle Explained

The principle of 3 to 1. And it's basically looking at everything you do in your business, everything you do as a 3 to 1 ratio. So you do one thing. And how can you leverage that in multiple different ways?

So for example, in my coaching business, when I'm coaching a client, if I hear a specific topic come up that I've heard a few times that week with multiple clients, I will take that and take what I say—obviously, keeping my client's information private and confidential—I will take those nuggets of wisdom and turn those into pieces of content for my audience. For the Crown Yourself audience.

The same is true with Communication Queen. If we're noticing certain trends coming up—like right now, we are enrolling a lot of authors into our consulting programs to help them build out and prep for their book launches—I’m noticing these trends, so I'm going to speak to those.

And when you start looking at things like that, somehow podcasting, podcast guesting, content production becomes ten times easier because you're not trying to sit down and think of content and just create one piece that's only going to go one place.

You can turn that piece of content into a sales letter, into a sales email, into a podcast. You can turn it into a call to action for a prospect that you are calling in. There are so many different ways that you can leverage what you're doing.

🚀 Your Challenge: Expand Your Voice

And I challenge you in this episode to look at everything you're doing. Start with client attraction, start with lead generation, and how can you take what you're already doing and turn it into two different ways of attracting more clients in different spaces?

I hope you love this quickie. If you did, if you're like, “Oh my gosh, the 3 to 1 ratio—it’s life changer. Game changer.” Leave us a review on iTunes. Every review really helps us grow and expand the podcast.

Until next time—your story has the power to save at least one life. Go out there and let your voice be heard.

🔚 Final Thoughts & Invitation

Queens. Your voice is your power. So why are you keeping it locked in the castle?

The easiest way to expand your empire and be heard by thousands without running ads for your business? Podcast guesting. And Pod Match makes it ridiculously easy. That's why it's one of the few platforms I personally recommend in my award-winning bestseller, Make Every Podcast Want You, because Pod Match actually gets you booked on quality podcasts.

So stop waiting for the invite. Grab your mic. Claim your stage. And get visible so you can expand your empire. Sign up today at PodMatch.com in the link in the description and start spreading your message to the masses.

Thank you so much for listening. If you love this episode, subscribe! Leave us a review and share it with your friends.

For more tips on guest podcasting, storytelling, and communication strategies, follow us on social media at Communication Queens Agency and visit us at communicationqueens.com.

I look forward to seeing you in the next episode. And in the meantime, remember—your story has the power to save one life. Let your story and your voice be heard.