What if you treated your LinkedIn profile like your podcast’s VIP backstage pass? In this episode of Communication Queens, we’re marrying the power of podcasting with the profitability of LinkedIn—and the results are straight 🔥.

I sat down with Karen Yankovich, CEO of Uplevel Media and unapologetic LinkedIn powerhouse, to talk about why this often-overlooked platform isn’t just for “boring business bros”—it’s where relationships and referrals are born. Karen shares the untapped magic of aligning your podcast visibility strategy with your LinkedIn presence, why you’re leaving literal thousands on the table, and how to ditch the pitch-and-pray approach for a strategy that actually converts.

You’ll learn:

• Why a killer profile is just step one (and why no one’s seeing it)
  
  
• The conversation-first DM strategy that opens doors to dream interviews
  
  
• How Karen closed a $30K client from a show with less than 10 downloads 🎤
  
  

This isn’t a tech tutorial—it’s a mindset shift. If your visibility game has stalled, this convo is your wake-up call. Let’s root your story into relationships that pay—with LinkedIn as your money tree.

👑 Ready to turn your voice into your most profitable asset? Press play, Queen.

 

Enjoy, sovereigns!

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

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LinkedIn Podcast Strategy: Turning Conversations into Clients

**⏱️ Timestamp: [00:00]**

**Kimberly Spencer:** [00.00.00]

The Power of a LinkedIn Podcast Strategy

**Kimberly Spencer:** Where did your biggest opportunities come from? 99% of the time they tell me referrals, right? Referrals happen on LinkedIn. That's where that's what LinkedIn is. It's one big, giant referral platform. Yes. This week Queens we are doing the Linked in podcasting marriage. Whether you have a podcast or you guessed a lot on shows, having a LinkedIn strategy is essential to your growth. And I speak from personal experience because when we started adding a LinkedIn newsletter, which is just a transcript of this podcast, we get at least 30 to 50 new subscribers every week. So of course, I had to bring in the best LinkedIn strategist, Karen Yankovic, on to the show to talk about. Enjoy this interview. And of course, we're going to continue the conversation on LinkedIn. I cannot wait to hear what strategies you're going to implement from this episode. Now let's get to the show. Before

**Karen Yankovich:** [00.01.02]

#Turning Conversations into Conversions

**Karen Yankovich:** we dive in, let me tell you about the book that started a podcasting revolution. Make every Podcast Want you. It is not just a bestseller. It is a two time gold medalist, baby. This book is your ultimate guide to landing dream podcast interviews, building authority authentically and making your voice the one they remember. If you've got a message and a mission, this is your mic drop moment. Grab your copy today in the link below and step into the spotlight that you were born for.

**Kimberly Spencer:** [00.01.42]

**Kimberly Spencer:** Welcome to the Communication Queens podcast for the visionary leaders, speakers, service providers and podcasters who are looking to stand out sharing their story. I'm your host, Kimberly Spencer, former screenwriter turned master communications coach. On this podcast, I'll be coaching you on how to share your own transformation story so that you increase your visibility, influence, and income on podcast interviews. Let's get your voice heard. So,

**Karen Yankovich:** [00.02.07]

**Karen Yankovich:** Karen, you're like a LinkedIn queen, and I know that you have a power of leveraging LinkedIn in correlation with podcasting.

**Kimberly Spencer:** [00.02.20]

**Kimberly Spencer:** And so how

**Karen Yankovich:** [00.02.21]

**Karen Yankovich:** does LinkedIn? Because I know with with LinkedIn a, the demographics are as close to what they are in podcast in for podcast audiences for education and income. So it is a powerful targeting social media platform to be hitting. Yeah.

**Kimberly Spencer:** [00.02.38]

**Kimberly Spencer:** So what what do you

**Karen Yankovich:** [00.02.41]

**Karen Yankovich:** where do you recommend we start with LinkedIn if we think it's for boring, stuffy business people?

**Kimberly Spencer:** [00.02.46]

#Optimizing Your LinkedIn Profile for Visibility

**Kimberly Spencer:** Yeah. Well, first of all, boring, stuffy business people can afford to hire you or can afford to. You know what I mean? They're the people you want to hang out with, right? So, you know, if you're looking to get if you're looking to get booked on podcasts, this is what business happens, right? Like if if you're thinking about, you know, and I'm not knocking all the other platforms because I use all the other platforms for all different reasons. But, you know, I have a podcast and, and I know that the people that have a better shot of being a guest on my show are people that have reached out to me and built a relationship with me, not just from a, hey, I love your show. You know, I'd like to be a guest. So. So LinkedIn, you know, first of all, if I, if I have a podcast or I have a guest that I want to have on my podcast, I, you know, I've, I, I've clearly got a visibility plan, right? I want to get more visible right, no matter which side of the microphone I'm on. So part of that really is how are you showing up in the world? Right. What is the brand of you? And LinkedIn is where the brand of you happens online, you know? Yes, you can have some pretty pictures on Instagram and some cool, you know, dances on TikTok and things like that. And I and I'm, I'm joking, but I know that there's those are powerful platforms too, but they're not really showcasing the brand of you. Right. If you want to, you know, be taken seriously as somebody to be interviewed on a show or somebody that wants to get people to, to to interview people on your show or get sponsors or whatever for your podcast, you have to control your personal brand first and foremost. So so that happens on LinkedIn. We can create a profile that really positions us as if we're worthy of some being, somebody that somebody should want to listen to. So what is

**Karen Yankovich:** [00.04.21]

**Karen Yankovich:** a profile that that demonstrates worthiness?

**⏱️ Timestamp: [03:00]**

**Kimberly Spencer:** [00.04.24]

#Optimizing Your LinkedIn Profile for Visibility

**Kimberly Spencer:** Yeah, well, you know, a lot of people look at their LinkedIn profiles as, okay, it's just like my online resume. Well, your resume is all about who you used to be. Your LinkedIn profile should be positioning you for the person that you're becoming, the way you want to show up in the world. Kind of like dress for the job you want, right? I don't think it should be, you know, I think it should be authentic, but I also think it should be projecting out into the future how you want to be seen. So, you know, it's a human to human platform. So you want to make sure that you're in first person, that you are engaging. You're taking advantage of all the media that LinkedIn gives you the opportunity to, to take advantage of. If you've got YouTube videos, if you've got other interviews you've done, use them, showcase them on your LinkedIn profile. So it makes it easy for people to see that you're worthy of being on their show. Are you worthy of your voice? Is worthy of being heard? So you want to have a profile that that positions you for that. And of course, there's a resume like section, right? The section of the, um, the experience section is resume like, but the rest of the profile is where it's just so dynamic. There's so many places that you can add media and and your services and you know, you certainly if you if you've been interviewed on podcasts, you should be featuring them in your featured section if your goal is to be on more shows. So, you know, first and foremost, creating a really robust kind of multimedia brand for yourself on LinkedIn and keeping in mind that, you know, as much as I want you to own what you've done in your accomplishments, right? Like if you've got some, if you've got a PhD and I want to see that PhD because you worked hard for that, but really, nobody cares about that, right? They care about what you can do for them. So you want to showcase those things because you worked hard for them and they position you as influential. But then remember that at the end of the day, what people care about is do I self-identify? Do I see myself in this, in this person? Is this somebody that I can relate to or connect to? I'm so, so

**Karen Yankovich:** [00.06.15]

**Karen Yankovich:** good. And I my next question is, is really where do people leave the most money on the table when it comes to LinkedIn?

**Kimberly Spencer:** [00.06.22]

#Optimizing Your LinkedIn Profile for Visibility

**Kimberly Spencer:** You know, here's such a good question. Somebody asked me one time I did a talk like in person a couple of years ago, and somebody nailed me to the wall and said, all good stuff, Karen. This was great, but I only have time for one thing. What one thing should I be doing? And I really wanted to say, you've got to have a great profile, but where they're leaving money on the table is they've got these great profiles, but a great profile that nobody sees is like nailing a beautiful flyer to a tree in the middle of the forest. Right? Like, you have to be using LinkedIn to build relationships and where they're doing where they're leaving money on the table is either like

**Karen Yankovich:** [00.06.56]

**Karen Yankovich:** fake relationship

**Kimberly Spencer:** [00.06.58]

**Kimberly Spencer:** building, like spamming and sending out 100 connection requests, or not doing it at all, or saying it's all spam. It's like, I don't want to do anything there, right? You truly, where the money is on LinkedIn is in the, um, the people, the name, the people that you're building relationships with, the actual conversations you're having, the communication that you're you're having on LinkedIn, you know, so many people like and that starts with people you're already connected to, right? We're not looking to just kind of accumulate more connections, like go into that connections and see who you haven't talked to in a while and reach out and say, you know, I just listened to your latest podcast episode? Or I just noticed that you moved to California. Boy, I thought you were a die hard New Yorker. I would love to catch up and find out what's going on. What brought you to California? What? Whatever it is. Or maybe it's even, you know, we're connected here on LinkedIn. I actually don't even know how we're connected on LinkedIn, but it looks like you're doing some cool stuff. I'd like to learn more about your name popped up. I'd like to learn more about you. Right. So just being authentic and actually looking to drive those connections into conversations, that's the piece that people. And it's a hard piece, right? Because we don't really know who's going to be valuable or who's not. We don't really always know how to start those conversations, but that's the piece that I think people overlook. And, um, that's the piece, you know, that's the money,

**Karen Yankovich:** [00.08.13]

**Karen Yankovich:** um, 100%. Yeah. Because because conversions come from conversations. And that's why we are such advocates of podcast guesting and podcasting in

**Kimberly Spencer:** [00.08.23]

#Turning Conversations into Conversions

**Kimberly Spencer:** general, because you are actually having a conversation and it builds into like a trust factor. So it's just getting the conversation ball rolling in people's DMs. Now, I know that my inbox is just littered with ChatGPT written spam emails. Yeah. And don't actually want to build a relationship, you know? Ignore delete ignore by ignore them. Delete. You know, I really look at LinkedIn. This is my money tree. And if those are the weeds, they're over. If they're overtaking then letting you let that overtake your money tree, then you're never going to be able to. It's not going to bloom. Right. So you need to just ignore it, pull the weeds, delete, report whatever you feel like you want to do. You, you know, if you ask me this question five years ago, I'd say, hey, you know, you're a podcaster or you're you're you're visible. People are going to want to connect with you that you don't know. So accept connection requests of people you don't know. And I still believe that's true. But you can tell, you know, if it's if there's somebody that is, you know, you can tell, right? Yeah. And you know, you can also accept them. And then as soon as if they pitch you three seconds later, you can then disconnect, right? You can delete that connection. So, you know, I say eliminate all of that. But but I would also say that if your inbox is full of all of that, what it tells me to is that you're not spending enough time in there. Right? Like you're not spending enough time having actual conversations, you know, if you have if you want to be guests on podcasts, then you know, the 50 podcasts you want to be a guest on. Connect with all the hosts on those 50 podcasts on LinkedIn, right, and tell them how much you love their show. Tell them what you love about their show. Tell them your point of view. Tell them about an episode you listen to that you have a different point of view on, right? Most podcasters love to talk, so I'd love to hear. You don't have to agree with me. I'd love to have a conversation about where you have a different point of view, right? So, you know, build actual relationships with them instead of just, you know, pitching them. And if they're working with somebody like you, they can still do that, right? They can still do that. They can say, you know, I'm I want to I'm a huge fan of your show. I'd love to be connected to you. Yeah. It's a huge piece of our strategy is like when clients come on board with us, they get to see all the. Podcast that we submit them to. And I always recommend because typically the clients we work with have a team and like, have your VA, have your social media manager go into that list, because my team does a great job of giving you all the information. All you have to do is just go, follow, go, follow and then send them a message. I give you the templates to send the message, like just

**Karen Yankovich:** [00.10.48]

#Turning Conversations into Conversions

**Karen Yankovich:** send them a message saying hi, great to connect with you. I know my agency reached out to you and I just wanted to give a personal hello. It's like it's not it's not a long drawn out thing, but it's just being able to add that touch of like, hi, I'm a human building a relationship. Not like I think a lot of people get really egoic and self, uh, self absorbed in their connections. As far as like what can you do for me which that, that is the quickest way to turn off somebody or prospective prospect or even a podcaster having you on is if you are not in service to their audience.

**Kimberly Spencer:** [00.11.24]

**Kimberly Spencer:** It's so true. And you know, if you if you're on a show because you believe that audience is a good audience for you, then don't don't you want to build a relationship with that host because there might be other collaboration opportunities beyond the interview. Right. So, you know. You know, like, there's no there's a lot of good reasons to to to be authentic in that relationship building. Um, and just so few people are doing it. I mean, you know, you I have a show. You have a show. I would love to tell you. I wake up every morning and to a post that says, I just listened to Karen's podcast yesterday and, you know, and she had this person is her guest and tagged us both and just tell us how great it was. Right. It doesn't happen as often as you think. Right. So if you are the one doing that, we are going to remember, right? And that's how you're going to stand out to us. And that's how we're you know, that's the best way to build a relationship especially. And again the profile piece helps. Right. Because if you look credible, it makes me want to get to know you even better. Right. If you don't if you have done studies on your profile, you're not really giving any give me anything to go on. Um, but, you know, take a minute and start to, you know, I mean, connect with the guests on the shows, too. If you've got some podcasts you love, right, connect with the guests on the shows and tell them you love their interview on the show that you were at. Because again, these are all like, this is networking. This is true profitable networking.

**Karen Yankovich:** [00.12.41]

**Karen Yankovich:** Mhm. And I think the beautiful thing is, is. You know, sometimes we may not be able to do that.

**⏱️ Timestamp: [06:00]**

**Kimberly Spencer:** [00.12.48]

**Kimberly Spencer:** Um,

**Karen Yankovich:** [00.12.49]

**Karen Yankovich:** or sometimes there might be a belief like, oh, this takes so much time. And the way that I like to dismantle that belief is I'm like, gather a group of friends who are fellow business owners, who are going on podcasts or who are fellow podcasters. Handful don't doesn't have to be more than like a couple and then get them to listen to the like. Share that you were in this podcast episode with these other couple of people. Have them listened to that episode and then have them share that on public platforms LinkedIn, Instagram, Facebook, wherever they want to share it. I recommend LinkedIn because it definitely is.

**Kimberly Spencer:** [00.13.23]

**Kimberly Spencer:** Um, it's

**Karen Yankovich:** [00.13.24]

**Karen Yankovich:** it's business. It's highlighting business. And tag the podcaster, notate the podcast and then have them tag you as like being an expert guest. Right. And that builds that credibility. It also boosts it for the podcast to be like, oh dang, I got a great guest on.

**Kimberly Spencer:** [00.13.40]

#The Referral Web: Building a Network That Sells

**Kimberly Spencer:** Right. And they appreciate that. I appreciate that, right. I mean, it's so I it's so interesting to me. So many people say to me that like, if I've been a guest on their show, I'm like, wow, I really appreciate that you share the show. I'm like, really? You know, people don't, and I guess they don't. I mean, I know they don't because I have a show and I know people don't always and it's not on. And let's just get real, it's not on the guest to promote the show. But when you do, how nice is that, right? When you're a guest on a show that promotes it. It's just it's just that's the energy we want to put out there. And that's, you know, that's how you start to build that profitable network. And we know all the things. You know your network, it brings your network all that. Right. Like we know all that. But yeah, we're still on, you know, TikTok all the time. So, you know, when I ask people and, and, you know, podcasters included, where did your biggest opportunities come from? 99% of the time they tell me referrals, right. Referrals happen on LinkedIn. That's where that's what LinkedIn is. It's a one big, giant referral platform. Before we get to the rest of the juiciness inside of this episode, I want you to imagine this. You open your inbox and Bam! A fresh list of podcasts looking for someone just like, you know, cold pitches. No chasing, just a line. Visibility served on a silver platter like only Royals

**Karen Yankovich:** [00.14.56]

**Karen Yankovich:** receive. That's what you get with podcast guest com. So if you're ready to magnetize opportunities, effortlessly attract aligned audiences, and finally speak your truth on stages that convert, then go sign up now and claim your free profile. Now let's get back to the episode,

**Kimberly Spencer:** [00.15.12]

#The Referral Web: Building a Network That Sells

**Kimberly Spencer:** right? So don't be on LinkedIn just looking to pitch, pitch, pitch, pitch. Be on LinkedIn looking to build your network and look for referrals. And, you know, maybe, maybe there's people that can. You know, like it's it's just like it's that it's that spider web that is so valuable to us. Mhm.

**Karen Yankovich:** [00.15.28]

**Karen Yankovich:** Elaborate more on the power of the spider

**Kimberly Spencer:** [00.15.30]

#The Referral Web: Building a Network That Sells

**Kimberly Spencer:** web. Yeah. So you know you talked a little bit about it just now when you said you know, have a few of your friends listen to the show and share it. You know LinkedIn has the hierarchy of first degree second or third degree network. And I do think it's important you build your first degree network. But I don't think that it's a numbers game necessarily. I think that I'd rather you be intentional about who you're looking to do outreach to. Um, but also remember that you're not really like on LinkedIn. You're not really looking to have a conversation with people that are like, here's what I do. Give me your credit card. Right. I mean, a lot of people think that's what it's for. Those conversations are here's what I do. Who do you know? I've got this great podcast, you know, that would be a guest, right? And then get referrals from them. And then they know people. Like, if everybody's having those kinds of conversations now we're we're building this atmosphere of just lifting each other up. Right. Like that rising tide that raises, you know, lifts all the boats. Right. So, so we, you know, taking advantage of that and and doing it authentically. Right. Like you can go into LinkedIn and you know, I've had people reach out to me and say, hey, Karen, I see you're associated with, you know, Joe Smith, can you make an intro? And sometimes I know Joe Smith and sometimes I don't. Sometimes I can make the intro and sometimes I can't, but you know, that's where. That's where business gets interesting is when when you're. When you are. When it's because. Because the spider web makes it magnetic as opposed to you just out pushing pushing pushing. Mhm.

**Karen Yankovich:** [00.16.54]

**Karen Yankovich:** Yeah I think the, the push is what burns entrepreneurs out so fast. And it's when you can approach every single interaction as the collaboration of and as a relationship. Yeah. That's like yeah it's, it's it's that relationship that grows. I mean podcast guesting, when I found that there have been moments of stagnation when it hasn't led to profitability. And we definitely had that last year, I looked back and I was like, I was literally talking to my husband. I was like, oh my God, I wasn't following my own dang system. So

**⏱️ Timestamp: [09:00]**

**Kimberly Spencer:** [00.17.26]

**Kimberly Spencer:** don't you love when that happens? My team says to me all the time, uh, did you do this and like. And then even then, sometimes, sometimes I'll be like, Karen, I did what you teach and oh my gosh, it works. I'm like, really? Does that surprise you? You know, like, right. You shouldn't be so surprised by that.

**Karen Yankovich:** [00.17.42]

**Karen Yankovich:** Yeah. And it's the power of like when you actually work the process, it it works. And it's a process of relationship building. And it's

**Kimberly Spencer:** [00.17.49]

**Kimberly Spencer:** simple. It's simple. It's not complicated. And so if you were to, um, you know, so getting on a podcast like this, I want to know, like, what is the Karen Yankovic strategy for typically promoting it, sharing it. Like, what are your secret things for like, how do you use a podcast to then position you to to

**Karen Yankovich:** [00.18.09]

**Karen Yankovich:** show off your skill, set your genius, own your your abilities and position you for for potential buyers to to come. Yeah.

**Kimberly Spencer:** [00.18.17]

**Kimberly Spencer:** Well, I mean, I'm going to I'm going to say, you know, I'm going to teach. I'm going to tell you, I don't do this all the time, but I should. And you know what? I if in a perfect world, I was doing what I want to be doing all the time, I would probably be creating my own little reels about it and saying, you know, love this conversation. Um, you know, and saying, why I loved it. Because you also have to think about user experience, right? If I go on LinkedIn and I share a link to this full episode, the odds of somebody like watch going saying, oh, I'm going to listen to that whole episode right now. It's not as good as maybe listening to that reel and me and intriguing them and inspiring them. And when I say real on LinkedIn, we don't have true reels, but you can still post your short videos there, right? So, you know, intriguing and inspiring them and say, don't miss around minute 20 because that's when we get into the good stuff, right? Like you can you can do stuff like that, like a promo video. And then sharing that across social media, I think is really the best way to do it. We have a I have a press page on my website that all the interviews I have go on so that they're getting links back to, you know, backlinks to their site for every episode that I go on. And you know what? We miss them. So every now and then I have somebody on my team Google my name or go into iTunes and search my name and see if there's any that we've missed. And we add them to that because it also is a great place for me to share. Like my expertise. I can send people back there like, well, if you want to hear. You know, I've been interviewed on all these shows. Right. Um, so, you know, we have a full promo process just like we do for my podcast. Mhm.

**Karen Yankovich:** [00.19.41]

**Karen Yankovich:** Mhm. Yeah. And for me I've in the past I've, I've just done a quick like little

**Kimberly Spencer:** [00.19.47]

**Kimberly Spencer:** shorts. Uh just

**Karen Yankovich:** [00.19.49]

**Karen Yankovich:** as soon as I get off a podcast. It's part of my post podcast follow up process which I talked about in um in a masterclass I just

**Kimberly Spencer:** [00.19.56]

**Kimberly Spencer:** taught on. I just, I

**Karen Yankovich:** [00.20.00]

**Karen Yankovich:** just do a quick little video because it's on top of mind because otherwise I go about my day. I have a two year old that interrupts me like, that is just the cutest little distraction and like, uh, in my whole world. So I just, I did it and then suddenly it's the idea is gone. And so. Right. So I do it immediately. Right. Great idea. Interview ends and I just record a little stories of like, hey, and I tagged the podcaster and then I, I link to the podcast and I say, make sure you're subscribed in advance so that when my episode drops, you're able to hear it because this is what we talk about.

**⏱️ Timestamp: [12:00]**

**Kimberly Spencer:** [00.20.33]

**Kimberly Spencer:** Right. That's a great idea. That's a great idea. And again, making sure you're tagging everybody, making sure you're tagging everybody associated, everybody you talked about in the episode, you know, um, the host, the guest, everybody should get tagged so that they see it and then they can share it. And then and then you're getting more visibility. You know, let's get real. Most podcast hosts have some decent visibility. Um, so when you share that and tag them, and then they share that with their network. You're getting your name out in front of an even bigger network, right? So it's it's just win win win win win. That's a great idea.

**Karen Yankovich:** [00.21.02]

**Karen Yankovich:** Really creates a win win. Like I learned from my friend Justin Breen, who is the founder of the epic and the just creating a beer, the epic life. Um, he did a gratitude post after our first conversation, and I met him in a mastermind and and I was like, oh,

**Kimberly Spencer:** [00.21.21]

**Kimberly Spencer:** I'm he's

**Karen Yankovich:** [00.21.21]

**Karen Yankovich:** tagging me in this, like, I just and because it was a list of extraordinary people that he'd talked to that day, and I was one of them, and I was like, that's a great

**Kimberly Spencer:** [00.21.30]

**Kimberly Spencer:** tactic. It is great. It's so good. It's so

**Karen Yankovich:** [00.21.33]

**Karen Yankovich:** good. It's just like, hey, I had this great conversation with this person and this great conversation with this person. So you'll be seeing a LinkedIn post dropping later today.

**Kimberly Spencer:** [00.21.41]

**Kimberly Spencer:** I love it I love it, I'll share it. That's a great idea too. Like these are just and again, it's all just about providing value from an authentic, heartfelt place, right. And that's, I think, where it's just the piece of this that I think so many people, including me, because, you know, I tend to sometimes get on overdrive with the things I like to do lists and the tasks. Right. So, so really stepping back, you can do less if you dive deeper into what you're doing, right? So I think that's the piece that I think a lot of us need to remember. Yeah.

**Karen Yankovich:** [00.22.11]

#Turning Conversations into Conversions

**Karen Yankovich:** And when it comes to the DM so that we're because I think

**Kimberly Spencer:** [00.22.14]

**Kimberly Spencer:** what.

**Karen Yankovich:** [00.22.16]

**Karen Yankovich:** Can feel very daunting to many entrepreneurs is, oh my gosh, there's

**⏱️ Timestamp: [15:00]**

**Kimberly Spencer:** [00.22.20]

**Kimberly Spencer:** so many, um, there's so many spam. Or they're like, I'm having the conversations. But this is like a lot of conversations that I'm having on a lot of different places. That takes up a lot of time. Is there any way that you guide people into, like, how how

**Karen Yankovich:** [00.22.38]

**Karen Yankovich:** quickly do you feel out and guide the conversation into a place of like, let's explore if there's actually synergy for our mutual values or for our platforms. When is the point where you ask

**Kimberly Spencer:** [00.22.51]

#Optimizing Your LinkedIn Profile for Visibility

**Kimberly Spencer:** for the I'm going to say pretty quickly because, yeah, you know, at the end of the day, I'm not interested in like fake relationship building, you know, like, oh, I found this article that you might like that you sent to 25 people, right? Like, I'm not really interested in that. Um, I, I will say that LinkedIn is the only platform that nobody has the password but me. So and that's LinkedIn's terms of service, and that's me being protective of my LinkedIn account because it's so important to my business. So if I'm DMing you, you know, it's me. I'm the other platforms. I've got help, right? I've got help. So, so so for me, the LinkedIn DMs is probably the most profitable piece of real estate I have in my business because all those conversations are business related. They're all about opportunities, right? Or most of them are. So I mean, at the very least, I'm quick to say, you know, let's explore a collaboration. Let's explore. Let's see what you know. Let's see what opportunities there might be for us to get to know. Let's get to know each other and see what opportunities there are. Um, I, you know, at the if you reach out to somebody like that and they say, what do you want? They're just not your person, you know, just say, you know what? I'm good. Never mind. Thanks. Pass. Right. Um, but. Generally, people are open, especially if you show up worthy of their time with a great LinkedIn profile and you give them a reason. Like, there's not a lot of reason. There's no there's really never a reason to do cold outreach on this stuff, especially if you're talking about podcasts. Podcasters are prolific, right? So if you're outreaches, I loved this episode. You know, sometimes I'll just say thank you so much. I love that you shared so nice. And I might even pop in there like a little like, you know, lol. That sounds like that would be a great review on Apple, Apple Podcasts or something, you know what I mean? Like, I might even say something like that. And 99% of the time they'll say like, oh, great idea, I'll do that, right? Um, so I don't always jump right into that, but if you're on the other side of that DM, it's okay to reach out and say, you know what? Listen, after listening to that show, I've got some thoughts on how we might be able to collaborate. Are you open for a quick 15 minute conversation? And I like to keep it. I like to keep things short because in 15 minutes I don't feel like you're going to pitch me right. I don't feel like. And and we can feel each other out. And if there's opportunity, we can book another call. Right? So don't be afraid to ask people very quickly to get to the call. Give them a reason. Like there's somebody right now that's reached out to me on LinkedIn. And what they sent it to me about was intriguing. But then I was like, I don't really understand what you're asking me. And they're like, well, it's best explained on a call. I'm like, yeah, but I don't. I'm not having a call with you if I don't know what I'm talking what we're talking about. Like you got to give me, you know what I mean? You got to give me something, right? Um. So. I'm not quite sure. I mean, I'm sure they're pitching me and I'm okay with that because I'm intrigued by what they're talking about. But I still don't really know what it is, so I'm not going to waste my time. Right. So. So, but but that's okay. If they don't want to do it, they'll say no. Right. So don't be afraid to ask for that collaboration. You know, um, exploration. Um,

**Karen Yankovich:** [00.25.41]

**Karen Yankovich:** yeah. I think that that, that everything you want is on the other side of the ask, like whether it's just being able to make that ask for the podcast interview or make that ask for the press or make that ask to have a conversation. But it's from that place of being genuine, open and authentic and like, open to like what unfolds in that conversation. Not like I'm going to have to disclose it on the conversation. Wink, wink. Hide, hide. I'm going to pitch you

**Kimberly Spencer:** [00.26.08]

**Kimberly Spencer:** right, right, right, right. Yeah. And you know, if you explore this 15 minute conversation and there's a real opportunity, one 100%, I would say end the conversation in 15 minutes and book a second call.

**Karen Yankovich:** [00.26.23]

**Karen Yankovich:** If you're listening to this interview thinking, I want to do that, I want to be on your podcast. I want to share my brilliance with the world. Then I have got the service for you. It is called Pod Match. Think of it like Bumble. But for podcasting, this AI powered platform matches you with the right podcast host so you can pitch less and get booked more. I've used it to land aligned interviews that amplified my voice and built my brand. It is literally one of the few services I recommend in my best selling award book. Make Every Podcast Want You. Sign up now at Pod Match.com in the link below,

**Kimberly Spencer:** [00.27.01]

**Kimberly Spencer:** because the energy of that first call really needs to be collaborative. And if even if it's a great opportunity, I just think that there's it's it's a little I just feel strongly about booking that second call. Because even if you've got time to extend that 15 minute call to a half an hour, you don't know if the person on the other side does. Right. They might be doing it. And I remember having a call with somebody one time. It was such a good call and it just went so late, and I was so stressed because I was so late for something, you know? But I didn't want to hang up, and it would have been so amazing if they said, this is so good. Time's up. Let's let's book a call when you know. So honor the fact that even if you've got the time, the person on the other side might not. And and, you know, just do a quick 15 minute exploration call. And if there's an opportunity, you can book that next call. Yeah.

**Karen Yankovich:** [00.27.48]

**Karen Yankovich:** Yeah. And I know that now you have a podcast. And how has your podcast served your business? You know what? In so many ways. Um, first of all, I love getting to interview people because I get to interview such cool people. It's so fun to have those conversations because they're obviously good, you know, potential, um, collaboration partners for me on many levels. But also, you know, I think that, you know, I don't have a sponsor for my podcast. I sponsor my own show and say, you know, if you want to know more about working with us, here's. A link to book a call and when people book a call. People get on our calendars from the podcast. They've got their credit card in their hand. They're like, no, no, I don't need you. I just need to know, do I want white, blue or red? Like, I just need to know which way. What's the best way to work with you? Because they already know, like and trust me. Right. So so using the podcast to just create, you know, value and and to reach my ideal audience and, and it just, you know, just, just to continue to, to show up for them in a way that hopefully helps them. You know, I believe that in we're really protective of our community. When you join our one of our linked up programs, you're part of our family, right? Like you're invited

**Kimberly Spencer:** [00.29.03]

**Kimberly Spencer:** to our luncheons, like you're a part of our family. But I feel like the community starts with the podcast, right? Like the podcast. Even though I'm not asking you for money to listen to the podcast, I believe that's when people really join our community. We don't know them yet, right? But they know us. And that's and that is such an important thing to remember because there's people that you are. They you don't know who they are, but they know who you are. And and honoring that and honoring them is, is brings a lot of value to your business. So I honor that and I honor them. And then we don't really sell anything on the podcast. We just say, give us a call and book a call on our calendar. If you want to talk about what it looks like to get some help with this, and we get calls booked every week from that, yeah, yeah, I think that's that honoring people and understanding that they know you like. I had the privilege and honor of meeting Tom Bailey this past weekend, and when he stood at what I was not surprised about, but I was just like, really, I was I was just in awe of the fact that he stood and talked to every single person who was waiting in line to have a conversation with him, VIP or not, like still

**Karen Yankovich:** [00.30.08]

**Karen Yankovich:** just honoring and respecting the listeners and that level of care and understanding that people know

**⏱️ Timestamp: [18:00]**

**Kimberly Spencer:** [00.30.15]

**Kimberly Spencer:** who he is

**Karen Yankovich:** [00.30.16]

**Karen Yankovich:** and that time. And I think that I love what you said about being able

**Kimberly Spencer:** [00.30.22]

**Kimberly Spencer:** to

**Karen Yankovich:** [00.30.22]

**Karen Yankovich:** just know and let them like people know you and like let them be in that knowing. Like I had somebody who listened to my podcast, um, my Crown Yourself podcast, who went by the time she got on a call with me, she started crying and I was like, what?

**Kimberly Spencer:** [00.30.38]

**Kimberly Spencer:** What was I know, right? She was was she was literally starstruck. And that experience humbled me so much. I was like, if somebody if I am able to have that profound of an impact on someone already from the podcast, right, that by the time they come in like to my world that they're like, oh yes, I really want to join your programs and, and work with you in some capacity that

**Karen Yankovich:** [00.30.59]

**Karen Yankovich:** that is such an honor. And that's not one that I take lightly.

**Kimberly Spencer:** [00.31.02]

#Turning Conversations into Conversions

**Kimberly Spencer:** Yeah. And you know, if you if it the way that I look at this. Right, I know that the when people book when I, when I get on a call with somebody and they say I'm a podcast listener, I'm like, hey, that's amazing because I know this is going to be a great call. Um, there's other ways that I get calls, right? I can run out. I can do webinars, I can do lots of things. Um, but I, you know, would I, I would rather spend my time like podcast listeners, people listen to my podcast, probably listen to other people's podcasts. Right. So that's why I like to do this. And that's why what your business is so valuable. Because if you're looking to if you get a lot of business from your podcast and you're looking to grow your podcast, there's a few different ways you can do it right. You can run ads, you can do podcast ads, right, or you can get interviewed on other people's podcasts so that more people know about you and listen to your podcast. So it really comes down to, I can take that $1000 or $100 or a dollar, right? And I can pay for an ad with that dollar, right? Which maybe I'm going to get some decent people, maybe I won't, or I can take that same dollar, you know, get some help to get some more podcast interviews, get those podcast interviews. Now, when those calls are on the calendar, I can do less calls than I'm closing. My close rate is skyrockets because I know they're such they're such good leads for me. So even though the process might take a little bit longer, it's so valuable. And that's one of the reasons why I like to do this exact thing is, you know, because I, I know that hopefully some of your listeners are going to want to listen to my show. And if they do and they resonate with my message, maybe they'll book a call, right? Maybe they won't, I don't care. The podcast stands alone. Hopefully it helps you. Right? But, um, I know that it is the number one way for us to grow our business. Mhm

**Karen Yankovich:** [00.32.44]

**Karen Yankovich:** mhm. Karen you just we're just going to

**Kimberly Spencer:** [00.32.46]

**Kimberly Spencer:** mic drop it right there. Dan

**Karen Yankovich:** [00.32.49]

**Karen Yankovich:** Quinn like well I could not have said it better. Um that was one of the reasons why we started the The Communication Queen podcast because I was like there's not a lot of guesting agencies. In fact, I haven't found one that actually has a podcast. And the power of being able to have the podcast to demonstrate what it is that we teach, how we show up, what we do differently, how we think differently than other agencies, than other than other people. Even going on podcast like that's provided so much value to our existing community. And

**⏱️ Timestamp: [21:00]**

**Kimberly Spencer:** [00.33.25]

**Kimberly Spencer:** it it's

**Karen Yankovich:** [00.33.26]

**Karen Yankovich:** such a beautiful tool and an asset to building those relationships so that people know, like and trust you.

**Kimberly Spencer:** [00.33.33]

**Kimberly Spencer:** Yeah. So and you know, let's get real. There's a lot of podcasts out there. So even when people like I know myself, if I listened to all of the podcasts that I have downloaded on my phone, I will be 112. You know, by the time I finish, right? Like, I just don't get to listen to all the ones I want to listen to. So there's a lot of competition for our our ears, you know. So the download numbers are in fact, I can tell you that our download numbers are disproportionately grow with the number of people we get from the podcast. Our numbers aren't growing as fast as the people we're getting from the podcast, because there's just even people that say, I love your podcast, they just don't have. There's just so many shows they want to listen to every week, right? So I, I don't worry about that anymore. I worry I focus on, you know, getting the right people to listen and, and hopefully if they want more. They can. They can. You know, they can ask for more help. But, um, it isn't about any more the numbers, because it's just there's just so much competition for people's attention.

**Karen Yankovich:** [00.34.31]

**Karen Yankovich:** Um, and I think being able to recognize that is such a powerful tool because that alone, when you see. Okay, well, this can translate into conversions and I'm what's the point of the podcast. It goes back to intention. Like what's the point of podcast guesting.

**Kimberly Spencer:** [00.34.48]

**Kimberly Spencer:** Is it to

**Karen Yankovich:** [00.34.49]

**Karen Yankovich:** just build your brand awareness? Well it communication queens. We say brand awareness is but without sales.

**Kimberly Spencer:** [00.34.55]

**Kimberly Spencer:** So it's like what is

**Karen Yankovich:** [00.34.57]

**Karen Yankovich:** what is brand awareness? What does visibility give to you. And if it's giving you that those the asset of a client or a customer or prospect coming closer into your funnel like that alone is worth it, even if the download numbers are small. I mean exactly.

**Kimberly Spencer:** [00.35.17]

**Kimberly Spencer:** Exactly. Exactly. I got a

**Karen Yankovich:** [00.35.19]

**Karen Yankovich:** $30,000 client from a podcast that literally has like ten download downloads per episode, like a super small download. But man, it was niche. It was targeted. It was exactly

**⏱️ Timestamp: [24:00]**

**Kimberly Spencer:** [00.35.31]

**Kimberly Spencer:** what I

**Karen Yankovich:** [00.35.32]

**Karen Yankovich:** was speaking exactly to my ideal client for my coaching business, for crying herself. And when she heard it, it was a no brainer.

**Kimberly Spencer:** [00.35.40]

**Kimberly Spencer:** Yep, it's exactly right. It's exactly right. And it's a lot of the things we talked about here is a little anti what anti norm. Right. Everybody's like oh I need bigger numbers I need the algorithm. How do I get more AIS. How do I get more downloads. I'm like I don't care about how many people see my posts. I don't care about how many downloads like my podcast guest. I care about who's on my calendar. That's the metric I count.

**Karen Yankovich:** [00.35.59]

**Karen Yankovich:** Yeah. And who's who. Who. How many people am I building quality relationships with? Right. Because there is power in the podcast of as you build the quality relationships, who is mentioning your name in rooms that you don't even have to walk into because you've built a quality relationship?

**Kimberly Spencer:** [00.36.15]

#Turning Conversations into Conversions

**Kimberly Spencer:** Absolutely. Absolutely. And you know what? It probably also did not. Probably. It definitely also does the opposite, right? I am a fast talking woman from new Jersey. If I if you listen to my podcast and you go, oh my gosh, she gives me a headache. You're not my ideal client. I'm happy you're not on my calendar. Right. Like there's somebody better for you out there. Right. So. So it it just it just helps really create the right fit. And, you know, I find myself to sometimes if there's somebody that I'm interested in, I'm like, where's their podcast? And if they don't have a podcast I'm like, I don't have a podcast, right? Like, I like I literally because that's how I want, I need to before I'm going to like, explore, learning more about them. I want to hear the show. I want to hear what they talk about. If if I feel like our message is align or not. And I'm almost surprised that when people don't have and that's how kind of ubiquitous it's starting to become.

**Karen Yankovich:** [00.37.03]

**Karen Yankovich:** Yeah. I mean, and I totally understand why a lot of people don't want to have podcasts or like because I had, um, you know, working with the clients that we work with, very few of our clients actually want to have a podcast, but I do recommend that they create a podcast page, like with what you have, a press page that shows all the podcasts they've. Stirred something in you. 

**Kimberly Spencer:** If you are imagining how your voice, your story, your genius could be positioned with the same clarity and magnetism than its time. Book your visibility consultation with me today. I will guide you personally through a seven step communication queen strategy. Personalized connections to podcasts that need your voice and an implementation plan that makes you ignorable. But this isn't for everyone. It's for the visionary who is ready to be seen. If that is you, click the link in the description to book your visibility consultation now. Thank you so much for listening. If you love this episode, subscribe! Leave us a review and share it with your friends. For more tips on guest podcasting, storytelling and communication strategies. Follow us on social media at Communication Queens Agency and visit us at Communication Queens. Com. I look forward to seeing you in the next episode. And in the meantime, remember your story has the power to save one life. Let your story and your voice be heard.