Imagine turning a single podcast guest spot into the kind of impact most business owners dream of—visibility, clients, cash, and credibility, all rolled into one mic drop moment. In this episode of Communication Queen, Kimberly Spencer takes you behind the scenes of how transformational leaders leverage guest podcasting to build their brand and bottom line without burning out on paid ads or endless social media hustle.

You’ll discover how guest podcasting isn’t just another marketing tactic—it’s your ticket to amplifying your voice, making your message magnetic, and forming relationships that open doors to speaking gigs, partnerships, and high-ticket clients. Kimberly shares the story of how a single standout guest appearance can create a ripple effect of referrals, collaborations, and recurring visibility—without chasing algorithms or ad budgets.

Whether you’re a visionary entrepreneur, speaker, or service provider ready to scale your impact, this episode gives you the roadmap to turn your story into strategy. Learn how to identify the right shows, dazzle hosts, and become the guest they can’t stop raving about.

👑 Ready to make your voice heard AND bankable? Tune in, Queen, and step into your spotlight.

📚Grab the “Top Books of 2024 to Change Your Life,” the bestseller, multi-gold-medal award-winner, “Make Every Podcast Want You” by Kimberly Spencer. Available now on Amazon: https://amzn.to/42kllur 

😎Discover how to get booked on the TOP 5% of podcasts to leverage podcast interviews for lead generation for your business owners, founders, podcasters, and authors. Book your $100K Profit from Guest Podcasting Planning Call here: https://www.communicationqueens.com/get-booked-on-the-top-podcasts 

Enjoy, sovereigns!

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

What You’ll Learn in this Episode:

• 🎙 The True Power of Guest Podcasting

You’ll learn why guest podcasting is not just another marketing tactic—it’s a proven strategy to gain instant visibility, credibility, and clients by borrowing the trust that podcast hosts have built with their audience.

• 💡 How One Interview Can Ripple Into Massive Opportunity

Discover how a single guest podcast appearance can create a ripple effect—leading to speaking gigs, partnerships, referrals, and multiple touchpoints of visibility without constant effort.

• ⚡ The Secret to Leverage Like a Leader

Find out how visionary entrepreneurs use leverage—of time, relationships, and platforms—to create exponential returns on a single hour of their time.

• 🛑 Why You Should Stop Chasing Algorithms

You’ll gain clarity on why the social media content treadmill and endless ad spend often deliver less ROI than showing up once on the right podcast.

• 🔑 Actionable Steps to Get Booked on Top Podcasts

Kimberly shares how you can craft a guest podcasting strategy that puts you in the top 5% of shows and builds a $100K profit plan—without burnout or wasted effort.

• ❤️ The Mindset Shift That Turns Your Story Into Strategy

You’ll be inspired to see your voice and story as your greatest business asset—and learn how to share it in a way that resonates, builds trust, and drives results.

• 👑 Bottom line? You’ll learn how to stop hustling for attention and start attracting opportunities that grow your impact and income—by simply leveraging the power of your voice. 

💥 Ready to step into your mic drop moment? This episode is your blueprint

Quotes:

“Great leaders know how to leverage their time, money, and resources for exponential returns.” ~ Kimberly Spencer

“Stop chasing likes—start leveraging your voice.” ~ Kimberly Spencer

“Your voice, your story, your genius—that’s what makes you unforgettable on a podcast.” ~ Kimberly Spencer

Moments of Note:

00:00 – The #1 Smartest Way to Generate Revenue Without Ads

Discover how guest podcasting beats paid ads at building your business faster and smarter.

01:10 – The Book That Started a Podcasting Revolution

How Make Every Podcast Want You became the guide to landing dream podcast interviews.

02:00 – Welcome to Communication Queens: Transform Your Story Into Strategy

Kimberly Spencer introduces the show’s mission and how transformational storytelling builds your brand.

03:00 – The Real Difference Between Leaders Who Scale and Those Who Stall

Why leverage is the secret sauce for leaders who grow visibility and revenue.

04:05 – How Guest Podcasting Gives You Massive Visibility (and Why It Works)

Learn how podcast guesting puts you in front of engaged audiences ready to listen and buy.

05:30 – Borrowing Trust: The Secret Power of Guest Podcasting

Why guest podcasting’s biggest strength is tapping into the trust podcast hosts already have with their audience.

06:45 – The Ripple Effect of One Great Interview: Real Success Stories

Kimberly shares how relationships and referrals from podcasting create long-term visibility and opportunities.

08:20 – From Guest to Advocate: Why It’s Not About Selling the Host

How to focus on building relationships that amplify your brand without being salesy.

09:40 – How One Guest Spot Can Multiply Into Seven Visibility Wins

The story of Mike Kim and how dazzling two podcasters led to exponential exposure.

11:15 – Why Guest Podcasting Is a Strategic Tool for Leaders

How this marketing strategy lands clients, speaking gigs at top companies, and builds brand authority.

12:30 – Your 100K Podcast Guesting Plan: How to Get Booked and Bankable

Invitation to take action: Build your profitable guest podcasting strategy and start leveraging your genius.

13:50 – Final Empowerment: Let Your Story and Your Voice Be Heard

Kimberly closes with a reminder of the power of your voice and story to create impact.

Transcript:

The Magic of Guest Podcasting

Do you ever wonder what is the best way to generate new business revenue to generate new clients, new customers, and have your marketing done for you? Yes, it is possible and it comes from this magical world of guest podcast interviews.

Honestly, people pay tens of thousands of dollars to get the reach on Facebook, in Facebook paid ads to get what they can get from one guest podcast interview. That is the power. When you go on the right podcast for the right industry that the right audience is listening to.

The Book That Started a Podcasting Revolution

Before we dive in, let me tell you about the book that started a podcasting revolution. Make Every Podcast Want You. It is not just a bestseller. It is a two-time gold medalist, baby.

This book is your ultimate guide to landing dream podcast interviews, building authority authentically and making your voice the one they remember. If you've got a message and a mission, this is your mic drop moment. Grab your copy today in the link below and step into the spotlight that you were born for.

Welcome to Communication Queens

Welcome to the Communication Queens podcast for the visionary leaders, speakers, service providers, and podcasters who are looking to stand out sharing their story.

I'm your host, Kimberly Spencer, former screenwriter turned master communications coach. On this podcast, I'll be coaching you on how to share your own transformation story so that you increase your visibility, influence, and income on podcast interviews. Let's get your voice heard.

The Power of Leverage

Having coached leaders, visionaries, CEOs, and entrepreneurs — all thought leaders in their fields — for nearly nine years now, and in my Crown Yourself coaching business, I can tell you the one difference between leaders who build their brand awareness and their bottom line is this: leverage.

Great leaders understand how to leverage their time, money, and resources to accomplish remarkable feats so that one hour of their time turns into exponential returns. This is why leaders turn to us for guest podcasting.

Four Ways Guest Podcasting Gives You Leverage

Because with guest podcasting, you get to, one: leverage your visibility. When you appear as a guest on a podcast, you gain access to an existing, engaged audience that the podcast host has cultivated over time.

This audience is often highly receptive to the host's recommendations and insights. In fact, it's reported that 42% of millennial podcast listeners report purchasing — 42%! That's nearly half of millennial podcast listeners report purchasing products and services that the host recommends.

There is so much fat. And then you get to have that additional social proof of showing your own audience, “Hey, this guy over here, Mr. Podcast Host, thinks I'm a genius. So I'm gonna share with my audience who I'm building my reputation and social proof with. They think I'm smart. You think I'm smart? Great. Awesome. Yes.” You think I'm a good person that you build, know, like, and trust with.

And number four is podcast guesting provides you leverage with your relationships. So guest podcasting opens the doors for valuable networking and collaboration opportunities.

Like I said, like Lzzy and I just did a podcast interview and bam! Referral opportunities. You can also build meaningful relationships with podcast hosts and their communities, potentially leading to future partnerships, joint venture speaking engagements, and sometimes even a one-to-one client sort of transactional transformational relationship.

Build Advocacy, Not Just Sales

Now, I am not the type of person that says you need to go on a podcast interview with the intention of converting the host. Please do not. That is not why they're having you on their show.

You can go on with having the host become an advocate for your brand, for your business.

The Ripple Effect of Relationships

In my book Make Every Podcast Want You: How to Become So Radically Interesting You'll Barely Keep From Interviewing Yourself, I share about the experience that we had with my two friends, Alan and Kevin, over at Next Level University, which is a global top 100 personal development podcast.

They came on and taught a class for our Communication Queens. And in the class they shared about Mike Kim, who wrote the book You Are the Brand. Now, I share in my book about them sharing about Mike Kim, who wrote the book You Are the Brand.

They shared not only on their own podcast — because Mike came on as a guest — they shared about him a few other times on other podcast episodes because they were so blown away by his interview.

They then shared with him with our community — I — and which is now in our course on how to get booked on a global top 100 masterclass. I then shared about that experience, about them sharing about Mike Kim in my book. And now I'm sharing about that experience and interview, even though I have not yet met Mike Kim.

But now he's had seven, at least seven visibility opportunities, only one of which he showed up for. But that was because he built a relationship and dazzled two podcasters. Now that's extraordinary.

Guest Podcasting as a Strategic Tool

This is how we've had some of our clients go on to book speaking gigs with Microsoft, Google, keynotes at convention centers, because podcast guesting is a strategic approach that enables you to leverage a platform and audience to achieve your marketing and branding goals.

It is a powerful tool in the arsenal of any leader who aims to maximize their impact and reach a wider audience.

Invitation to Take Action

So if you're considering adding guest podcasting to your marketing magical strategy, then definitely click the link below in the description.

Learn how we can get you booked on the top 5% of podcasts. We will share with you which podcasts are not worth your time. Our exact strategy for how I've generated over a quarter of $1 million in new business revenue.

We will build for you your plan so that you have your $100K profit from guest podcasting plan, whether you choose to work with us or not.

So I hope you book your call. I am so excited to chat with you. This is going to be an incredible conversation where we will show you exactly how to leverage your knowledge, your expertise, and your genius so that you get booked on the right podcast that build your brand awareness and your bottom line.

And until next time, stand out and let your voice be heard.

Closing

Thank you so much for listening. If you love this episode, subscribe! Leave us a review and share it with your friends.

For more tips on guest podcasting, storytelling and communication strategies, follow us on social media at Communication Queens Agency and visit us at CommunicationQueens.com.

I look forward to seeing you in the next episode. And in the meantime, remember your story has the power to save one life. Let your story and your voice be heard.