PSA: “Empowering women” is NOT a podcast pitch strategy—it’s a mission without a magnet. In this fierce and fire-breathing episode of Communication Queen, Kimberly Spencer pulls back the curtain on why that overused buzzphrase just won’t cut it anymore—and what you need to lead with instead.

Kimberly isn’t just throwing shade—she’s lighting up your path to getting booked on top-ranked podcasts that actually convert. Sharing spicy truth bombs from her own inbox and drawing parallels between viral personal brands and strategy-first storytelling, Kimberly breaks down what makes a podcast guest unforgettable: results-driven impact, radical authenticity, and embodied expertise.

Expect hard truths, real stories (including the kind that actually get you booked), and a powerful call to reframe your “empowerment” narrative into one that shows transformation on the physical plane—money made, lives changed, empires built.

You’ll walk away with the clarity and confidence to pitch like a queen and magnetize interviews that elevate your authority, income, and message.

👑 Ready to step into your spotlight? This episode is your blueprint.

📚Grab the “Top Books of 2024 to Change Your Life,” the bestseller, multi-gold-medal award-winner, “Make Every Podcast Want You” by Kimberly Spencer. Available now on Amazon: https://amzn.to/42kllur 

😎Discover how to get booked on the TOP 5% of podcasts to leverage podcast interviews for lead generation for your business owners, founders, podcasters, and authors. Book your $100K Profit from Guest Podcasting Planning Call here: https://www.communicationqueens.com/get-booked-on-the-top-podcasts

Enjoy, sovereigns!

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

What You’ll Learn in this Episode:

1. Why “Empowering Women” Is Not a Strategy

You’ll learn why simply saying you want to “empower women” isn’t enough to get booked on top podcasts—and how that kind of messaging is costing you visibility, credibility, and income.

2. The 3 Things Top Podcast Hosts Are Actually Looking For

Kimberly breaks down exactly what high-level podcasts want in a guest:

🔥 Tangible results

💬 Authentic, vulnerable storytelling

🧠 Embodied expertise (not just theory)

3. How to Upgrade Your Podcast Pitch from Fluff to Fire

You’ll learn the difference between a vague “feel-good” pitch and one that commands attention, gets you booked, and builds your brand.

4. Why Your Lived Experience Matters More Than Your Labels

Kimberly shares what makes a guest stand out—real stories, hard-earned lessons, and walking the talk—not surface-level affirmations.

5. The Danger of Unhealed Trauma in Guest Interviews

You’ll understand why podcasting isn’t the place for unprocessed pain—and how to bring your truth in a way that’s grounded, healed, and powerful.

6. How to Align Your Story with Strategic Visibility

This episode isn’t just about getting booked—it’s about positioning your transformation as a strategy that elevates your brand, audience trust, and sales.

Quotes:

“Empowering women is a mission, not a pitch.” ~ Kimberly Spencer

“Authenticity isn’t just a buzzword—it’s your booking strategy.” ~ Kimberly Spencer

“Top podcasts want stories that transform, not just inspire.” ~ Kimberly Spencer

Transcript:

PSA: Empowering Women Alone Won’t Get You Booked

PSA for those who just want to empower women: That is not good enough to get you booked on a global top 5% podcast. Here is why and here's what to do instead.

Introduction and Book Recommendation

On this episode of Communication Queens, before we dive in, let me tell you about the book that started a podcasting revolution: Make Every Podcast Want You. It is not just a bestseller. It is a two-time gold medalist, baby! This book is your ultimate guide to landing dream podcast interviews, building authority authentically, and making your voice the one they remember. If you've got a message and a mission, this is your mic drop moment. Grab your copy today in the link below and step into the spotlight that you were born for.

Welcome to Communication Queens

Welcome to the Communication Queens podcast for the visionary leaders, speakers, service providers, and podcasters who are looking to stand out sharing their story. I'm your host, Kimberly Spencer, former screenwriter turned master communications coach. On this podcast, I'll be coaching you on how to share your own transformation story so that you increase your visibility, influence, and income on podcast interviews. Let's get your voice heard.

The Problem With Generic Empowerment Pitches

Hey there, it's Kimberly Spencer, CEO of the Communication Queens Agency, where we are revolutionizing guest podcasting, getting our clients booked on the right podcasts that build your brand awareness and your bottom line. I posted this rather spicy post on Instagram, LinkedIn—I think all the places that post posts can be seen. It was that Crown Yourself, our sister podcast associated with my coaching company, Crown Yourself Coaching, that I've had for nine years now (holy moly, going on a decade). That podcast is now a global top 2% podcast. Communication Queens was recently ranked in the top 200 marketing podcasts in the US.

We are no longer accepting guests who just want to "empower women." Nor are we accepting guests who "just think that they would be a great guest on a podcast."

Now, if you're like, “Wait, what? But don't you believe in empowering women? And I do think I'd be a great guest on a podcast.” Yes, you probably would be an amazing guest on a podcast. But are you the right guest for me? That is what every podcast host is thinking when they get pitches.

Example of True Empowerment Through Action

Let me give you an example with Crown Yourself. That podcast caters to education, personal development, spiritual development, and coinciding with your business development. We bring everything into this beautiful, holistic picture of purpose and fulfillment, supporting our clients to get amazing results. A lot of our podcast guests are female, and they do empower women. But how are you actually activating that? Is it just by what you're saying, or is it by what you're doing?

For example, one of our guests, Ashley Connell, CEO of the Prowess Project in Austin, equips caregivers with the skill set of being your OBM—your online business manager—and pairs them with visionary CEOs. She is empowering women by equipping them with a skill set. If you just want to talk and give motivational speeches, those are for YouTube. There are about 42 million hits on that on YouTube.

Know Your Audience and Pitch With Substance

When you're thinking of a podcast, you have to know the audience of podcast listeners. If you're pitching just to empower women, do you? Check out the top podcasts like Rogan, Ferriss, Impact Theory, Women of Impact. Even Women of Impact, which is geared toward empowering women, has experts who are masters of their craft: doctors, psychologists, etc.

Are you really a master of empowering women? Do you have hundreds of thousands of followers waiting with bated breath for your inspirational posts? If not, go with a different pitch.

The Need for Tangible Results

If you're a life coach, health coach, or mentor, you need to have results to back it up. When I speak about high-performance mindset, I can point to clients becoming number one in their industry, achieving their one-year goals of $4 million in bids in three months, doubling six-figure revenue in a month. These are results. Just helping people feel more confident and happy isn’t enough.

What cuts it is that they're so happy they discover the love of their life, move to Bali, and pursue their dream. That’s what transformational top podcasts are looking for: a quality story with visible results.

Authenticity: Vulnerability That Resonates

The second thing top podcasts look for is authenticity. Show up vulnerably and authentically. Share real examples. I listened to Dean Graciosi share transparently about his divorce for the first time. That vulnerability is a gift.

Remember: podcasts are not for unhealed trauma. Stories of healed challenges show that you are actually living an empowered life.

Embodied Knowledge: Living What You Teach

The last thing we look for is embodied knowledge. It’s demonstrating that you live and practice what you preach. For example, Ashley Chamberlain came on our podcast and shared her personal money habits as a bookkeeper and fractional CFO.

If you’re in the financial industry but joke about being broke, people won’t trust you. If I weren’t guesting on podcasts and converting from them, I wouldn’t be practicing what I preach. The same goes for personal trainers or other experts—you must call out any elephant in the room and demonstrate your credibility.

Book a Visibility Consult

If this episode has fired you up and you need clarity on how to position yourself to demonstrate real impact, book a visibility consult with me below. I have a few spots left this month. Get registered—I book up fast, and I’d love to support you in using the right language to get on the right podcasts for lead generation.

Final Thoughts

Remember: your story has the power to save at least one life. Go out there and let your voice be heard. Thank you so much for listening! If you love this episode, subscribe, leave us a review, and share it with your friends. For more tips on guest podcasting, storytelling, and communication strategies, follow us on social media at Communication Queens Agency and visit us at communicationqueens.com.

I look forward to seeing you in the next episode. In the meantime, remember: your story has the power to save one life. Let your story and your voice be heard.