80% of people who got the email to read this blog will NOT open it. So you're here! Huzzah!

And, seriously, though…it’s not just my emails - no matter how many amazing memes we may pepper into them. 😉 

It’s ALL email marketing. A good open rate is 15% to 20%.

Organic social media engagement can vary widely but generally ranges from 1% to 5% engaged. 

Youtube engagement rates starting at 3.5% are good, but for people with larger followings, these should be closer to 1.5% and above.

…but Podcasts?

88% of listeners engaged on average…and listen to 98% of our episodes.

Those numbers blow Youtube, email, and social media out of the water, combined and twice on Sundays. 

Here’s my coaching company’s podcast from just the past 30 days:

That is loyalty. 

And my Crown Yourself podcast is nothing special.

This is the norm for podcasters who have been in the game for the past 4 years. 

This is the standard for podcasters who have stayed consistent beyond the first 30 episodes.

This is the average for podcasters who are producing content weekly.

This level of engagement, commitment and brand loyalty will not be found anywhere else outside of podcasting, period. 

So whether you’re guesting on podcasts or doing one of your own, keep doing it.

Keep going.

Your voice deserves to be heard.

xo Kimberly