Enjoy this episode & transcript below where Kimberly Spencer, Master NLP Mindset & Communications Coach and CEO of Communication Queens, discusses about the most powerful call to action for a podcast interview.

In this episode of the Communication Queens podcast, Kimberly Spencer dives into the art of crafting compelling calls to action for podcast guests. She passionately shares her expertise on why a strong, clear call to action is crucial at the end of each episode. With her infectious enthusiasm, Kimberly outlines the best strategies for podcasters to connect with their audience, suggesting a focus on directing listeners to further podcast content or offering a personal discovery call. She warns against overloading the audience with options, advocating for simplicity and a seamless listener experience. Kimberly's vibrant delivery and authentic connection with her audience make for an unmissable episode that's sure to inspire and educate any podcast enthusiast.

FYI Transcripts may contain a few typos. With many episodes lasting 30-minutes, it can be difficult to catch minor errors. Enjoy!

Listen to the episode on Apple Podcasts, Spotify, Podcast Addict, Castbox, Amazon Music, iHeart Radio, Pandora, Youtube, or on your favorite podcast platform.

Kimberly Spencer (00:00:00) - I have heard some pretty crappy calls to action, and I've also had some pretty crappy calls to action because I didn't know what I was doing. But you don't know what you don't know until you know it. And now this. With this podcast episode, you're going to know exactly what to do. In this episode, we're diving into the ones that work. Stay tuned. Welcome to the Communication Queens podcast for the visionary leaders, speakers, service providers and podcasters who are looking to stand out sharing their story. I'm your host, Kimberly Spencer, former screenwriter turned master communications coach. On this podcast, I'll be coaching you on how to share your own transformation story so that you increase your visibility, influence, and income on podcast interviews. Let's get your voice heard. Hey there, I'm Kimberly Spencer, your host of the communication Queen podcast and founder of the Communication Queens Agency, where we work with visionaries, entrepreneurs, leaders and CEOs on getting them booked on the right podcast to build their brand awareness and their bottom line.

Kimberly Spencer (00:00:57) - And one of the things we really focus on with our clients is making sure they have a rock solid call to action at the end, because having been in the podcasting game for five years now, I have been on multiple podcasts. I've been on over 250 as a guest, and we've had over 100 guests on the Crown Yourself podcast and over 50 guests on the communication Queen podcast. Yes, not all those episodes have been released yet. They're coming out where we are way backed up. It's amazing. I'm so excited. That being said, I have heard some pretty crappy calls to action, and I've also had some pretty crappy calls to action because I didn't know what I was doing. But you don't know what you don't know until you know it. And now this. With this podcast episode, you're going to know exactly what to do. So why do we need a call to action? Well, there is always two questions that you will always be asked, bar none on any podcast, period. One is some version of tell Me about yourself, which is sharing your story, and two is how do we find you? How do we work with you? Plug yourself some version of that.

Kimberly Spencer (00:01:52) - So we're going to focus on today's podcast on question number two of what is that plug. You will always be asked that. Now what works the best. We want something that is tangible, that is doable, that people can do and use and easily access. That is an easy low barrier for entry for them, especially if you think of in the context of podcasting. Typically this person is driving or is doing the dishes or is doing their laundry, or it has you in the back pocket. Is there like getting their makeup on for the morning, so they're typically doing something else. So we want something that has a very low barrier for entry. And I've seen several things come on the scene recently, especially like texting of like text this number and then here's the number and then text this message to this number. And that's quite frankly that is a lot of buttons typing things to remember do. At the same time texting does work for live event and speaking gigs. Like if you're in front of a live audience and you have a QR code and you want to have them people text you a code that does work for conversions, for a live event, but for a podcast, you have to know where your audience is as they're listening to the podcast and they are probably driving and we don't need any more people on the roads texting and driving.

Kimberly Spencer (00:03:12) - That's my PSA for today. So what is a low barrier call to action? So think about the medium first and foremost of podcasting. It is an intimate medium. It is a conversational medium. So you're in an auditory representational system. So an NLP neuro linguistic programming which I'm a master coach of. You learn the four different types of representational systems that people learn through. So so are visual. Some need diagrams and charts and things like that. Some are auditory. If you're listening to a podcast that's an auditory medium, it's feeding into the auditory representational system. Some are kinesthetic, tactile touch, hugging all that. You can't really hug through a podcast. And then auditory digital, which is processing inside the head. We all have all of these inside of us. We all use all of them. But there is one that is a dominant one. And if you're already on an auditory medium, you want to match auditory to auditory. So the best calls to action that I've seen really land are the are these two.

Kimberly Spencer (00:04:17) - One is listen to my podcast. So this only works obviously if you have a podcast. But if you've been featured on other interviews where you've shared other tips, other tricks, other stories, other things you can also have on your website, a page that is for podcasts, that is, and I highly recommend you do. That's for all the ones that you've guessed it on. So if people liked you, they can listen to you on other podcasts. Sharing your story in different ways because you may have shared something different on some podcasts, and you have on the one that they've just listened to, and if they really like you, then you get to translate auditory medium to auditory medium. They're already a podcast listener. They're going to go listen to more podcasts so you can provide a podcaster that you're you're going on. And this is what we do for our clients who don't have podcasts, because a lot of our clients actually don't want to have podcasts. They run multi seven figure businesses. They don't have the time for one, they don't want one.

Kimberly Spencer (00:05:08) - So they really like having their freedom. So we encourage them to have a podcast page where it's like, here's all the other podcasts that they've been on and. And people who like podcasts can go listen to more podcasts that they've been on. Which also brings me to like you want to make sure that you can not just share the same stories all the time, like you want to have some versatility in your storytelling. That's just a a diversion, but just make sure that you're not. There will be certain stories that you will repeatedly say, and then there will also be, you know, core tips, tricks, principles that make sure you shake it up a bit. But that's one way. If you do have a podcast, super easy. Have the call to action. Be to your podcast. Now this tip I learned from Dave Jackson, who is the founder of this, the School of Podcasting. And he's been in the podcasting for ever. He is the master. And it was when I saw him at podcast connections, he said the call to action.

Kimberly Spencer (00:06:05) - Most people say, oh, find me wherever podcasts are. So here's what happens. Think of it. Think of where your audience is at. They're driving, they're doing laundry. They're doing the dishes. They're doing their makeup, and they're listening to you in the background of their life. And that requires them to go in and again, text oh, fine, find the Crown Yourself podcast or find the Communication Queen podcast, wherever podcasts are, that requires them to go in. They got a text into, they got to go into the app. They got to text in the search bar communication Queen podcast. And then so then they found me and then subscribe and follow.

Kimberly Spencer (00:06:38) - Fine.

Kimberly Spencer (00:06:40) - Or better. You want to eliminate all the hurdles to get people, to get people into your world, and ideally from your podcast, you're also building out your email list because that's how you capture you email lists. You own your podcast, you own social media platforms you don't own. So when people are saying that the calls to action that I see flop are when they say, oh, follow me on social media, on all the places, and it's like no one clicks on those.

Kimberly Spencer (00:07:06) - And how do I know? Because we track them. So the the links that people are clicking on, they're not clicking on the social media links. You can have the social media links. In fact, I'm going to show you how I'm going to tell you how to do that on your website. But you direct them, you want to guide them into where you want them to go. So yes, on a podcast, think about the podcast medium. They will have the all the links for, you know, your social media. Here's how to find you. Here's your website. Here's a little things. And typically a strong top 5% podcaster will have put you and your freebie at the top of closer to the description. So that way it makes it really easy for people to take that call to action to follow up, etc.. So what I recommend that I learn from Dave Jackson, which increased our podcast downloads and visibility. Ten x 20 x 200 x. Based on some of the episodes that we had, we had some episodes last year go absolutely viral was you create a link on your website.

Kimberly Spencer (00:08:08) - So for example, like we have, for communication queens, we have Communication queens.com/podcast. And on that page it has the links to all the places where you can find all the podcasts. So if you listen to this podcast on Castbox or you listen to it on Apple Podcasts, or you listen to it on Pod Chaser or,, Spotify or, well, Google Podcasts is no longer so RIP or Audible Amazon podcast. You can literally click the button that says listen now. It'll scroll you down and you see, here's all the links where you can listen on your preferred platform to to. It also has the player embedded into the page so that you can listen to the podcast directly on the page. It is our it is the Apple Podcast player, because what we focus on is getting our Apple Podcasts downloads increase as well as Spotify. We focus on those two primary platforms. We don't really focus on the other ones because in total, the other ones actually total up to about 1% of listeners., so you want to focus on the two biggies, which are Apple Podcasts and Spotify.

Kimberly Spencer (00:09:15) - So have one of those players embedded into your website, and then people can listen to the podcast directly on your website. So what this does is it boosts you in Google Analytics. It also boosts your SEO because people are coming to your website not trying to search for you on some podcast app. It also if you then on top of it have an email capture on your website that's like, hey, if you like this podcast, like subscribe and get notified whenever we release a new episode. Ta da! Now you've captured their email. That's a solid call to action. The second call to action that I have seen work really, really well is a discovery call. So while I say that podcasts can be like the preventing the discovery call before the discovery call, a discovery call is where you just it's a it's a coffee chat. It is, it is. Let's see if we're a fit for each other. Let's see. You know how we can work together, how we can grow together. Ideally, though, it's highly vetted.

Kimberly Spencer (00:10:08) - So you don't want to use a ton of your time to be on sales calls or discovery calls all day long. That's how you burn out. So discovery calls are great for those who are newer in their business. If you have a sales team and have it and have some form of call, that also helps too. You can do that instead., again, direct them to your website, to your website page. That is a landing page that is tied to the domain name of your website to boost traffic to your website so that you also have an email capture that captures their email so that they book a link. Don't send them to calendly. Send them to your website. You want to capture emails. You want to capture their information. You want to own the listenership. That is the goal. The goal is to bring them into your world. If they are still out searching in the ether for you on all the social media places, then that's where they get lost. So and on your website, that's where you can have all the links to find you on social media.

Kimberly Spencer (00:11:08) - Right there. So you direct them to the podcast page. They can then connect with you and the podcast and your podcast or all the podcasts that or all the the social media pages on your page. And it makes it really, really simple and a clean call to action. Do not give 50 calls to action. Just base it like, do not like. And this is where I've seen a lot of people make mistakes when they go on a podcast and say, go here to buy my book. Go here to do this. Go here to sign up for the course. Go here to have a discovery call. Follow me on social. Here I am at Instagram Instagram. Com forward slash. Here's my at sign at here's my name. And then here's my website. There is that is a lot a lot of information. Very clear simple two calls to action. Make it so minimum barrier for entry for people to actually move like they are in the room. Always remember consider the medium. Consider where people are at as they are consuming your medium.

Kimberly Spencer (00:12:11) - So for example, certain calls to action on like Instagram. So like Instagram right now is like huge with a call to action in the chat where you like comment a word and then it, you get auto chatted, auto DM'd,, a podcast episode. So we have that for our podcast. So that's fine. But those work for social media. The tactics and strategies that work for social media do not necessarily work for,, for podcasting. So remember auditory medium to auditory medium. The only exception that I have seen for this is if you have a quiz, a quiz or a,, some sort of calculation that you can have people plug and play into to be able to find out some, some skill set, percentage number, profitability option, something like that., those two are the two calls to action that I have seen aside from a podcast and discovery call actually work. The quiz one is super easy and great because everybody loves to learn more about themselves, where our favorite character and our favorite movie.

Kimberly Spencer (00:13:19) - So quizzes are great for like, what kind of what kind of podcasts are you? What kind of business owner are you? What kind of manifester are you? What kind of,, what's your health status like? Where do you need help with your health the most? So quizzes are what are the only other option that I have seen really, really convert well outside of podcast a podcast page or a podcast guesting page, if you don't have a your own podcast and a discovery call, those are the ones that I've seen really, really land and work. And if you would like more tips like this and more strategies to elevate your podcast guesting booking experience, and to expand your visibility so that you get podcasts that actually convert that. Our Visibility Accelerator membership is open for enrollment this week, so all you need to do is click the link below and jump into our Visibility Accelerator community, where we currently have a ten podcasts and 30 days challenge going. So make sure you jump in. I look forward to seeing you inside the Visibility Accelerator.

Kimberly Spencer (00:14:24) - And until next time, stand out and be heard! Thank you so much for listening. If you love this episode, subscribe! Leave us a review and share it with your friends. For more tips on guest podcasting, storytelling and communication strategies, follow us on social media at Communication Queens Agency and visit us at Communication queens.com. I look forward to seeing you in the next episode. And in the meantime.

Kimberly Spencer (00:14:47) - Remember your story has the power to save one life. Let your story and your voice be heard.

Ranked No.55 in the United States by Apple Podcasts for Marketing, within just one week of launching, and over 33,000 downloads in the first 5 months, the Communication Queen Podcast with Kimberly Spencer is on the fasttrack to becoming an industry GAMECHANGER, in supporting listeners to tell better stories, enhance their communication skills, and learn how to leverage getting booked on podcasts to grow their business.

From interviews with Top 100 Podcasters, to providing real-life storytelling coaching, and communication #quickies of bite-sized communication tips that you can start leveraging right away, to increase your authority and influence in your niche, this podcast is a must-listen for anyone looking to level up their storytelling skills to serve + sell more in their business. To listen to any of our past episodes for free, check out this page.