Enjoy this episode & transcript below where Kimberly Spencer, Master NLP Mindset & Communications Coach and CEO of Communication Queens, discusses how to share your own transformation story so that you increase your visibility, influence, and income on podcast interviews.

In this episode, Kimberly Spencer of Communication Queens agency advises on the careful selection of podcasts for guest appearances. She asserts that only 5% of podcasts merit consideration for business leaders seeking to enhance their visibility and influence. Kimberly, a former screenwriter and communications coach, offers her expertise in matching clients with suitable podcasts that align with their goals. She stresses the importance of podcast activity and distribution, sharing a story of a wasted guest effort on an undistributed episode. The agency's criteria for podcast selection are discussed, with an emphasis on recent episode distribution. Kimberly concludes by inviting listeners to connect for tailored guest podcasting strategies.

FYI Transcripts may contain a few typos. With many episodes lasting 30-minutes, it can be difficult to catch minor errors. Enjoy!

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Kimberly Spencer (00:00:00) - 95% of podcasts are not worth your time as a business owner, as a visionary, as a leader, as a CEO to be getting on 95%. But I'm going to tell you the 5% that are in this episode. Welcome to the Communication Queens podcast for the visionary leaders, speakers, service providers and podcasters who are looking to stand out sharing their story. I'm your host, Kimberly Spencer, former screenwriter turned master communications coach. On this podcast, I'll be coaching you on how to share your own transformation story so that you increase your visibility, influence, and income on podcast interviews. Let's get your voice heard. Hello and welcome back to this quickie on the Communication Queens podcast. I am Kimberly Spencer, your host and founder of the Communication Queens Agency, where we specialize in increasing your brand awareness and your bottom line through guest podcasting, we get our clients strategically matched on the right podcasts that are right fit for their vision, values, and business that can translate into more profit, more strategic partnerships, more referral business, more affiliate business into your business, and so that you can serve more people and more with more brand awareness and more visibility.

Kimberly Spencer (00:01:10) - Now why I say 95% of podcasts aren't worth your time is because it's true. So it's not a clickbait headline. It is a real lovable data fact hashtag facts. Because right now there are anywhere between 4.5 million and 5.5 million podcasts across all user platforms, but only about 400,000 have produced an episode in the last 90 days. This is because a podcast interview is the cool, new disguised way for picking your brain. And so here's how it works. Like. And I'm going to break it down because this sucked. Because it happened to a dear friend of mine. And I was like, no, you didn't check that. She had the qualifiers that I talk about. And she's like, yeah, I should have checked. So she went on a podcast interview and she spent a good 45 minutes, like answering all the interviews questions and sharing her story and giving away her best tips and tricks and strategies and all that for free. And some of them were related to a personal struggle in the podcasters business that she was handling, and she was able to kind of coach, in a way, the podcaster on that platform.

Kimberly Spencer (00:02:20) - And then at the end, the podcaster didn't distribute the episode. So the podcaster thought they got what they thought they needed. So they said, oh, you know, here's my Band-Aid for my gangrenous wound problem. Like, it's how am I coaching clients? But so many people will settle for a band-aid of a tip or a trick or strategy that they think they need in order to better their life and business or relationships or whatever it is, that there is their current problem and so they don't distribute your episode. And this is why our qualifiers are so essential for our agency is one of the key qualifiers. And I will leave a link to the episode where I share the three qualifiers to discover if it is a top 5% podcast, because we only book our clients on the top 5% of podcasts, and that means that that other 95% of podcasters we don't pay attention to, like we don't book our clients on podcasts that have less than 30 episodes. So you don't need to waste your precious time energy on a show that will not be a win win, win, win win for all involved.

Kimberly Spencer (00:03:25) - So every podcast we pitch has to meet a very specific standard and a very specific criteria. And one of those criterias is that they have distributed an episode in the last 90 days. So the only time that we will make an exception for this rule is if they are a seasonal podcast and they are on season three, Nazis and two. So season two, season two, they can say, oh, season two is coming. And that's sometimes disguised as they just had a little bit of pod fade, which is a term in the industry for like they got tired of doing their podcast because they weren't seeing results or impact or revenue from it. And so they kind of stopped. And so they got pod fade so they can say, oh, season two is coming in season two, who knows when it's coming. So we don't do season two, but if they like are on season three, then that shows that they have a track record of producing seasonally, which that is the only time we will make an exception for our clients is if they have a track record of producing seasonally, they sit.

Kimberly Spencer (00:04:26) - It's not that season two is just some like be as excuse for like they just got pod fade and stopped kind of producing. So we make sure that every single podcast that we book our clients on has either producer distributed an episode in the last 90 days or. Is on season three of the podcast. That's how you can discern if the the 5% of podcasts that are actually worth your time, who will actually distribute your episode. You want to make sure they have a history of distribution, not just production, because the distribution is what matters. That's what gets you greater visibility. That's what gets you turning a 1 to 1 conversation and into a one to many. That's what gets you to borrow their audience. If you're if they don't distribute your episode, the only person you've had a conversation with, as you've had a 30 minute to an hour long pick your brain session, and I don't want that for you. You deserve better. You really, really deserve better. So choose the 5% of podcasts that are worth your time.

Kimberly Spencer (00:05:19) - Definitely go back to the episode. I think it's episode two that we break down our qualifiers for the other qualifiers. As far as what we look for in a podcast, to make sure it's in this top 5% and bare minimum, and then from there, make sure that they have produced an episode and distribute it key distribution in the last 90 days, or they're on season three. If you love this quickie and it really served you, please do me a favor and share this with another service based entrepreneur who is looking to get more visible and get more value out of going on the right podcasts that are fit for their business and industry. And definitely, if you'd like some support with that, then click the link below to get on our calendar to get your so we can craft your 100 K profit from guest podcasting plan. On this call, you will get 50 podcasts that are a top 5% podcasts that are a fit for your strategy, for your specific plan, that are bespoke to you right after the call.

Kimberly Spencer (00:06:16) - So I am so excited to serve you on this call. So click the link below and get booked for your 100 k profit from guest podcasting planning. Call for how to get booked on the top 1 to 5% of podcasts. And as always, my fellow queens stand out and be heard. I'll see you in the next episode. Thank you so much for listening. If you love this episode, subscribe! Leave us a review and share it with your friends. For more tips on guest podcasting, storytelling and communication strategies, follow us on social media at Communication Queens Agency and visit us at Communication queens.com. I look forward to seeing you in the next episode. And in the meantime, remember your story has the power to save one life. Let your story and your voice be heard.

Ranked No.55 in the United States by Apple Podcasts for Marketing, within just one week of launching, and over 33,000 downloads in the first 5 months, the Communication Queen Podcast with Kimberly Spencer is on the fasttrack to becoming an industry GAMECHANGER, in supporting listeners to tell better stories, enhance their communication skills, and learn how to leverage getting booked on podcasts to grow their business.

From interviews with Top 100 Podcasters, to providing real-life storytelling coaching, and communication #quickies of bite-sized communication tips that you can start leveraging right away, to increase your authority and influence in your niche, this podcast is a must-listen for anyone looking to level up their storytelling skills to serve + sell more in their business. To listen to any of our past episodes for free, check out this page.