Enjoy this episode & transcript below where Kimberly Spencer, Master NLP Mindset & Communications Coach and CEO of Communication Queens, discusses why you should create your catchphrases.

In this episode of the Communication Queens podcast, Kimberly Spencer dives into the art of creating memorable catchphrases that make brands pop. She illustrates the power of a catchy slogan with real-life examples from her work. She wraps up hoping this inspires listeners to boldly express their unique stories and voices, echoing the episode's empowering message.

FYI Transcripts may contain a few typos. With many episodes lasting 30-minutes, it can be difficult to catch minor errors. Enjoy!

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Kimberly Spencer (00:00:00) - Every superhero has a catchphrase. So what are yours? Catchphrases have a way of allowing you to stand out on podcasts. In this episode, we're going to create some catchphrases that'll make you visible and make your brand truly stand out as a reflection of you and your superpowers. Stay tuned. Welcome to the Communication Queens podcast for the visionary leaders, speakers, service providers, and podcasters who are looking to stand out sharing their story. I'm your host, Kimberly Spencer, former screenwriter turned master communications coach. On this podcast, I'll be coaching you on how to share your own transformation story so that you increase your visibility, influence, and income on podcast interviews. Let's get your voice heard. Hello and welcome back to the communication Queen podcast. I am your host, Kimberly Spencer, founder of the Communication Queens Agency, where we work with visionaries, leaders, entrepreneurs and CEOs to get them booked on the right podcast that build their brand awareness and their bottom line, and through getting them booked on podcasts. One of the things that we teach is helping our clients discover and find their superhero catchphrases.

Kimberly Spencer (00:01:08) - And this can seem super cheesy, so I'm I'm letting you know I get it. Like, I get the cheesiness. And there is a reason why superheroes have catchphrases. There's a reason it's it catches you, it hooks you, and it makes you memorable and makes you something different. So for example, in my bio I have that I am a warrior for possibility, thus a reflection of my TEDx talk. So it circles back and I am an unsinkable optimist. Now, if you don't know me too well, that can also pique interest. And it's like unsinkable. What? What is that? And it's because I've had a like 30 year love affair with the Titanic. Like, I have been obsessed with that ship since I was ten years old. Who knows, maybe in a past life I was on it. I have no idea. But that ship has so much deep meaning to me, and I use the metaphor of the Titanic in coaching so often for the iceberg, for the subconscious mind.

Kimberly Spencer (00:02:11) - Like there are so many pieces of the metaphor of the, of the Titanic, of pride, of ego, of hubris. My love for it goes beyond the movie like way beyond, and it's something that grabs people's attention. So here is how to create your catchphrases. So look at the things that make you unique, different. Weird, interesting. I know I did a podcast on like owning. Your weirdness and how your weirdness is actually should be a part of your brand. So, for example, one of my quirks as we just we do a word of the day at home and with the homeschooling the kids. And our word of the day was quirk yesterday. And look at what are those quirks? What are those weird behaviors that you have that are totally different, that are unique, that are special, that are just you? So, for example, like one of the things that my friend Alicia Barr, who is the host of the sales is Not a Dirty Word podcast that I've been on talking all things podcast guesting and how it's a profitable sales and lead generation strategy.

Kimberly Spencer (00:03:21) - But it's an amazing podcast. And when I saw her at Pod Fest back in January, she constantly introduced me as like, This is Kim, the Queen, who just shows up and dazzles in all her splendor like badass in six inch heels as she is. And I love how she framed that because she is a sales coach, like she is an expert sales coach, and she sees the unique possibility of the memorability that comes from certain pieces of branding. So, for example, like when I go to events like, yes, I am probably going to be in six inch heels. I love heels, have loved them. I am the weirdo who wears them. They feel comfortable. For me, it's it's a weird thing, but it's a unique quirk. Now, how do we translate that into podcasts? How do we translate that into a pitch? How do we translate that into a catchphrase? So it's looking. Take a look at all of the weird, unique, funky things about you that make you different and uniquely you.

Kimberly Spencer (00:04:18) - So it could be you could be like a hardcore like Christian rock music lover, or you could be a, a pilot, like one of our clients, Stuart Morris, who's planning his transatlantic solo flight across the Atlantic. Like, that's definitely something that we have leverage as far as language. When we pitch him, there is a lot of flight metaphor inside of his pitches. Why? Because he's a pilot. So look at how can you take some of the qualities. So let's look at the overarching qualities of who what makes you uniquely you and then boil those down into some tangible metaphors, similes. Yes, this is a bit of a grammar lesson that can allow you to have a compact, little bite sized word that is unique and different. So, for example, when I go on podcasts and I talk about shifting belief systems and how to change the negative, self-limiting stories that we have in our minds, I talk about plagiarized programming. That is a phrase that I've coined. That is a phrase that I've used consistently.

Kimberly Spencer (00:05:25) - That's a phrase that I've had many podcasters be like, you've talked about plagiarized programming, and that is that is the coolest way of framing it. And I said, yeah, because if you think about plagiarism, plagiarism, because I'm a writer, like I have always been a writer, I identify as a writer, I love writing, that's writing is my jam like language, I love words. So if you think about plagiarism, like in school, you are, you could be kicked out of school for plagiarizing content. So plagiarizing programming, plagiarizing belief systems is the same thing. We have stolen or borrowed. Other people's belief systems claim them as our own, and then now are projecting those as being our own. And they could not. They might not even be true. So, for example, like the belief system of like I am not enough or I'm an imposter, that is all plagiarized programming. It's a belief that you borrowed from somebody who said, oh yeah, you should not feel like enough because I don't feel like enough.

Kimberly Spencer (00:06:22) - And so you mirror that probably from childhood in the imprint period, from the age of 0 to 7. And you mirrored that, adopted that as your own unconsciously. It's not bad or good. You just did you you were a kid. You didn't you? You're not to blame. You just now have the responsibility of choosing. Do I want to hang on to this belief system or not? And then you rewrite your own programming so you give up the plagiarism and you rewrite your own programming. But plagiarize programming is a catchphrase that I've used consistently throughout my coaching as an entrepreneur with the Surround Yourself coaching company. So what are those things that you talk about that are reflective of your own skill set, your own passions, your own belief systems, your own possibility? What are those pieces? So, for example, one of our clients, Ashley Chamberlin, who we had on this podcast, I think it was like episode three. She was amazing. She went from being a domestic violence survivor into creating this phenomenal company, Chamberlin.

Kimberly Spencer (00:07:24) - And good. That is bookkeeping for good. She helps small to mid-sized companies with bookkeeping. And so when we were looking at how what made her unique, what made her special, what made her different, we used. Language that really framed because our company is called Chamberlain and Good. So we use language that revolves around the goodness of who she is, what she does, and framing things in the overarching metaphor of goodness. Because good is a part of her name, it's bookkeeping for good. And so when we pitch her, we are leveraging the power of goodness to deeply tie in to the messaging and to also connect back to the brand. The same is true for another one of our clients, Doctor Tiffany Smith. So in our languaging of our pitches, since she is a functional aroma therapist psychiatric nurse practitioner. We use language that involves smell and scent. Because she practices aromatherapy as well as functional medicine and psychiatry and nutrition all ingrained into her business. So when we pitch her, we use sensory language to showcase the holistic aspect of what it is that she does.

Kimberly Spencer (00:08:45) - One of our former clients call a maxim, who was the founder of Five Senses Tastings. She's since closed that business and started a chocolate, a chocolate dispensary. So fun. But when we were pitching her for five Senses tastings, we were using incredibly sensory language because her whole business was revolving around sensory experiences from the visual, musical, auditory, tactile, taste, touch all of it in how she would create massive corporate events. So look at the the the pieces that are already built into your business. Like, odds are, you probably have some things already baked into your business that make it really special and different and unique. You probably have some bits of your own personal brand, those quirks and funky things. So one of our former clients, Amy Burke, she is, she coined the phrase the founder's secret weapon, and she uses that because she's just in the back pocket of founders, and she is coined the phrase founder's secret weapon. And so she is she coaches founders. So it tied back to her coaching with founders, and she just is so poignant that she just doesn't need a lot of time to just find some pieces and transform you and say, okay, well, here's a strategy, here's what we can put together.

Kimberly Spencer (00:10:12) - And she just connects the dots and like, bam, here you go. Oh my gosh, she's amazing. And I know because she was my coach. So that secret weapon aspect that we used and leverage that language to quote unquote weaponize in a loving way. Her pitches, there is power in what you already have, overarching your values. So look at your company values. Look at what is it that you stand for, what are those weird quirks and things that make you unique and interesting and different? And what are some words correlated to those quirks that make could make you stand out? So for example, glitter like that's one that we have used in Ground Yourself for a long time, glitter has been deeply ingrained. I love glitter, I'm that weirdo who totally loves glitter. I have some clients who are like, oh my god, no, not glitter. So too much gets everywhere, all in the cracks. but I'm like, I am down for some glitter and sparkles. Like, I love a good sequin and I and I said in my TEDx talk, you know, sequins and sparkles are actually really badass because they have sharp edges like they're beautiful to look at, but they also have sharp edges like touch a sequin wrong and it'll cut you.

Kimberly Spencer (00:11:22) - So I use that language in framing the warrior, but also bringing humor to the metaphor of being a sparkly badass. Those pieces are ingrained and baked into my business so that when people see it, it's different. It's something that causes people's attention to to hook. So I encourage you to look at what catchphrases can you create, what superhero catchphrases based on your quirks and your business's values can you create to support? And this is one where you can get like, literally pull out this, this or this or, if you don't have one that's like a tactile like thing, you just like type in the Google Bar thesaurus and look for synonyms that actually resonate with some of the words that you are looking for. So if you, you know, if you're a writer and you're like, how do I, you know, describe writing? Well, look at writing as a verb, writing as a noun. what are some other ways of sharing writing? How can you share a metaphor of writing your own story as the theme of your about page? Right.

Kimberly Spencer (00:12:39) - See what he did there? Right, right. So it's about being playful, playful, fun, having fun with language. This is not an English assignment like here. This is something to have fun with and play with. And if you don't know how to do that, then definitely click the link and get booked on a hunt. Book your hundred k profit from guest podcasting planning. Call with me and we will happily go over some key cool catch phrases, because I've gotten so many just downloaded through me as I'm on these calls with some of y'all, it is amazing. And some of y'all walk away with some awesome catch phrases. So I encourage you to book your call with me. And I am so excited to chat with you and help you develop your super cool catch phrases for your business to pitch you to get booked on the top 5% of podcasts. As always, go out there, stand out and be heard. Thank you so much for listening. If you love this episode, subscribe! Leave us a review and share it with your friends.

Kimberly Spencer (00:13:41) - For more tips on guest podcasting, storytelling and communication strategies, follow us on social media at Communication Queens Agency and visit us at Communication queens.com. I look forward to seeing you in the next episode. And in the meantime.

Kimberly Spencer (00:13:55) - Remember your story has the power to save one life. Let your story and your voice be heard.

Ranked No.55 in the United States by Apple Podcasts for Marketing, within just one week of launching, and over 33,000 downloads in the first 5 months, the Communication Queen Podcast with Kimberly Spencer is on the fasttrack to becoming an industry GAMECHANGER, in supporting listeners to tell better stories, enhance their communication skills, and learn how to leverage getting booked on podcasts to grow their business.

From interviews with Top 100 Podcasters, to providing real-life storytelling coaching, and communication #quickies of bite-sized communication tips that you can start leveraging right away, to increase your authority and influence in your niche, this podcast is a must-listen for anyone looking to level up their storytelling skills to serve + sell more in their business. To listen to any of our past episodes for free, check out this page.