Enjoy this episode & transcript below where Kimberly Spencer, Master NLP Mindset & Communications Coach and CEO of Communication Queens, interviews podcasting expert, Mark Savant.

 

Are you ready to dive into a transformative conversation on media consumption and the powerful role of podcasting? In this episode of the Communication Queens podcast, host Kimberly Spencer and guest, podcasting expert, Mark Savant delve into the evolving landscape of media consumption and the transformative power of podcasting for personal branding and business growth. Mark emphasizes the superiority of in-person podcasting and shares insights on leveraging AI to streamline workflows. Kimberly promotes her new book, "Make Every Podcast Want You" and discusses the importance of authenticity and team support in podcasting. The conversation also explores the challenges of engaging audiences, the effectiveness of calls to action, and the critical role of email marketing in maintaining direct communication.

 

Mark is a Marketing nerd. He's obsessed with automation, and the power of email. He nerds out on helping clients set up email automations that drive leads and sales. Mark has been podcasting over 5 years and has developed a podcast automation sales funnel that converts guests into clients.

 

What you will learn from this episode…

• Importance of in-person podcasting versus remote formats
• Value of podcasting for business and personal branding
• Challenges in measuring the direct impact of podcasting on sales
• Significance of email marketing and effective lead magnets
• Evolution of media consumption and the role of podcasters as historians
• Need for authenticity and connection in media
• Strategies for sustaining podcast shows and the importance of team support
• Effective calls to action and audience engagement techniques
• Impact of AI on podcasting and content creation efficiency
• Importance of direct engagement with audiences and understanding market needs

 

FYI Transcripts may contain a few typos. With many episodes lasting 30-minutes, it can be difficult to catch minor errors. Enjoy!

Listen to the episode on Apple Podcasts, Spotify, Podcast Addict, Castbox, Amazon Music, iHeart Radio, Pandora, Youtube, or on your favorite podcast platform.

 

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Mark Savant 00:00:00 Like all the big podcasts are in person very, very very, very, very, very, very few shows are remote. So if you're serious about getting the best quality product, that is going to come from the in-person stuff, and I'm investing thousands of dollars in my in-person equipment so I can do more of that. For that reason, the in-person stuff is higher quality, it's more work to get it done, but it it makes a difference.

Kimberly Spencer 00:00:24 Welcome to the Communication Queens podcast for the visionary leaders, speakers, service providers and podcasters who are looking to stand out sharing their story. I'm your host, Kimberly Spencer, former screenwriter turned master communications coach. On this podcast, I'll be coaching you on how to share your own transformation story so that you increase your visibility, influence, and income on podcast interviews. Let's get your voice heard. Oh my gosh, I am so excited to share with you the fact that my book, Make Every Podcast Want You how to become so radically Interesting you'll barely keep from interviewing yourself is now available on Amazon, so this episode is sponsored by my book.

Kimberly Spencer 00:01:05 I am so excited to have birthed this book, baby into the world. So click the link below and you will get your copy. I am so honored and excited to have been on this journey with you. This is the book that combines all the NLP communication strategies that we talk about on this podcast, along with podcast guesting strategies, tips, tricks, and how you share your story so that you serve, connect, and sell with your message. This book combines all of that to make you a radically interesting and masterful podcast guest that every podcast will want to have, including the top 1%. So let's get you booked on those top 1% of podcasts. When you get your copy of Make Every Podcast Want You how to become so radically interesting, you will barely keep from interviewing yourself. Click the link below to buy it now. What's that?

Mark Savant 00:01:54 The Yass queen.

Mark Savant 00:01:57 It's like I was doing like a.

Mark Savant 00:02:00 Gas queen thing.

Mark Savant 00:02:02 I was like, it's not a mood. I don't, I don't. I'm like, boogieing over here.

Kimberly Spencer 00:02:10 Not really translating, but I appreciate hand gestures.

Mark Savant 00:02:13 You know, interpretive.

Kimberly Spencer 00:02:14 Dance is a wonderful form of expression.

Mark Savant 00:02:16 It is, it is. I'm with you that it's so.

Kimberly Spencer 00:02:19 Yeah, I think that that's great. Especially with your agency. We can also talk about the, the differences between a traditional PR agency and marketing agencies. and like what they typically are doing compared to what podcast agencies are doing and how we can make a bigger impact in the world. Because I do think podcasters are going to be the historians of the future.

Mark Savant 00:02:41 Yes.

Mark Savant 00:02:42 No doubt.

Mark Savant 00:02:43 No doubt. There.

Mark Savant 00:02:44 Yeah, there's going to be some good history or there's been some bad history, but they're going to be a lot of history for sure.

Mark Savant 00:02:48 There'll be a lot of history. Oh, yes.

Mark Savant 00:02:50 Oh, yeah. Well, it's. You already seen that happen people. You know, revenues are are tanking. Viewership is tanking on traditional media sources, because people I saw pull the other day where like a dramatic, like 80% of people are getting their news from podcasts.

Mark Savant 00:03:04 And I was like, wow, it's you know, it's it's true. It's a it's a big shift in the way that we consume information.

Kimberly Spencer 00:03:12 Yeah. And I think I forget the study that I heard, I heard it on a podcast, from James Wedmore and he said something like super high, like 76 or like percent of people don't trust, like the mainstream media and have like a heightened level of distrust. Yeah. and so, like, what are they putting their trust in? And it's in personal brands.

Mark Savant 00:03:34 It's, I believe that guy or that girl. That's that's my person. Yeah. No, 100%. I think the point for me was when I was watching CNN, I was locked in my house, I couldn't leave. There were millions of people out burning cars, and CNN had this chyron. You probably have seen this where it says fiery but mostly peaceful protests. And there's like a building in a car on fire behind him. I'm like, what are we like? I can see what's going on right now.

Mark Savant 00:04:00 There's a.

Mark Savant 00:04:01 Car on fire behind you.

Mark Savant 00:04:03 Bro.

Mark Savant 00:04:04 That's kind of.

Mark Savant 00:04:05 Yeah, yeah.

Kimberly Spencer 00:04:06 We're disillusioned and we're like, does the Emperor really have clothes? Like, I don't think it does.

Mark Savant 00:04:12 Seems obvious, seems obvious.

Mark Savant 00:04:14 But you know, regardless, though, the you are 100% correct podcast, independent media is the future. Streaming is it denies the future. It's now. So yeah this is what the space is amazing.

Kimberly Spencer 00:04:27 Yeah. And I have a lot of clients who on for my coaching business in entertainment and in reality TV docuseries etc. and like from what I'm hearing in that side of the industry, they have no idea how to navigate content. Like how do you like the old school of like the Jersey shore and all that? People aren't tuning into that on TV. They have streaming services on Netflix, and then they have their own media. And Gen Z is looking at TikTok. So what type of media gets produced? And I think that it's it's really about building your own personal brand.

Kimberly Spencer 00:05:02 And I think we're just already just diving into the podcast here.

Mark Savant 00:05:05 So yeah, we're like we're like.

Mark Savant 00:05:07 We're.

Mark Savant 00:05:08 Elbow deep in this important topic right now.

Mark Savant 00:05:11 Yes.

Kimberly Spencer 00:05:13 Yeah. And so with building a personal brand mark like that's one of your specialties is doing that around podcasting and helping people establish themselves with a podcast. What have you seen having a podcast does for a business or a personal brand?

Mark Savant 00:05:28 It helps you to show up. It helps you stay top of mind. This is amazing to me, but every single client that I have has come through podcasting, whether they've listened to my podcast directly or if I've shown up in their LinkedIn profile day after day after day, year after year. Whether it's someone who listened to my podcast, who referred me to someone else, whether it's a stage that I've been on because of my podcast, every opportunity that I've gotten is from it. And when you put the right systems in place, it becomes autopilot. You know, I show up for 20 minutes, I record a podcast, I fill out a form, and then I go, my team takes care of everything on the back end.

Mark Savant 00:06:06 So it's it's shocking me how few people actually understand what's happened. and using the right team, the right tools, AI, the right strategies, it's just tremendously valuable.

Kimberly Spencer 00:06:17 Yeah. I think the key point you touched on is having a team and where I see so many podcasters, you know, 90% of podcasts don't make it past ten episodes, I, I truly believe it's because of that word. But they do not have a team backing them. They do not have team. They don't. They're not used to hiring. They're not used to being in an employer, or even just if it's a VA or contract laborer that you're hiring, like have someone that is putting in that work. Because having a podcast, even if it's just a condensed podcast, even if it's just a project podcast that is just intentionally a ten episode run, it provides depth and insight into what you do. And one of the things that I work with my clients on when they're guesting on podcasts is the goal of the guesting is that by the time somebody comes to your website to book a call with you, to have that discovery call to like with the intention of like, I want to work with you, that any belief system that may be holding them back, any objection has already been addressed on a podcast interview.

Mark Savant 00:07:17 That's right. I mean, you get kind of like a celebrity type feel. It's funny. You know, somebody will hop on a call with me like, oh, I feel like I already know you. I've listened to three of your episodes, and in fact, this happens without fail. By the way, every time I go to a conference, I'll have at least one, two, maybe 3 or 4 people come up to me. Or are you Mark? Yeah. Like, oh my gosh, I listen to this entrepreneur all the time. This is so cool to me. Let me take yourself. It happens every time. And I'm like the first thing I think is, oh, this is cool. The second thing I think is like, where have you been? Why have you not like, messaged me on Instagram or anything. Who are you? But it's. But then I get I get that connection. But that's that's just the world we live in, right? People want to do business with the people they know, like and trust.

Mark Savant 00:08:00 And if you've already gotten the the know and trust down through the podcast, then it's just a matter of showing up and and vibing, you know what I mean? You know, if you vibe with the person, if you get along, all the hard work is art. The sale is already done. Now it's just time to make sure that they like you.

Kimberly Spencer 00:08:16 Yeah, yeah. And I think you touched on something that's really poignant that I've seen in podcasting especially, is that that action piece, you know, like when you meet a fan and someone comes up is like, how come you haven't messaged me or like said something, how getting the audience to take some piece of action, like, what are your best strategies for that next step? Because some in many cases, especially with guesting and with podcasters that I've worked with as their coach, like the numbers for podcasting don't necessarily translate always into social media numbers. And so.

Mark Savant 00:08:49 What.

Kimberly Spencer 00:08:50 Is that? That key pivotal, those key calls to action that drive the behavior and engagement for the audience to actually deeper engage rather than just consuming?

Mark Savant 00:09:00 Well.

Mark Savant 00:09:01 A it's very difficult. You know, one of the things that I love about YouTube is the data is there. All the analytics are there. Podcasting, the data analytics are not there. And frankly, you know, it's been one of the challenges in building up. My podcast agency is showing that direct link from you have a podcast, you have a sale, right? Sometimes I look back and I'm like, man, I wish I was boring and lame. And I just did ads all the time because then I can show we spent $2. We made $5. Right? Podcasting is is a little bit different. in that it's, it's hard to see. It's hard to make that direct connection on your return on ad spend or your return on resources. but you know, it's, it's kind of like the wind, you know, that something is happening because you can feel it. You you see the people at the events, you get the DMs on LinkedIn, the people are telling you. So that's that's part of it.

Mark Savant 00:09:51 That said, I think when it comes to getting somebody to take action, it's it's all about giving something away. And, and I think this is it's hard to find the best thing to give away. I want to give a shout out to a guy I had on my my show a couple of weeks ago is he's he's name is lead Gen Jay Legion Jay great name. You know what he does. You know what he's about.

Mark Savant 00:10:12 Isn't very.

Kimberly Spencer 00:10:13 Straightforward.

Mark Savant 00:10:14 He's and which is brilliant by the way if we if we are too, clever, we confuse. And if you confuse, you lose. So we don't want to be too clever. But one of the things that he did, one of the calls to action that he had when he was on my show as a guest was, he said on Legion J. If you go to this website, I will give you 800,000 leads for free. It's a list of 800,000 leads. They're yours free. Go get them at my website. And I'm thinking to myself, hey, that's that's a lot of leads.

Mark Savant 00:10:43 I don't even know what I would do with that many leads.

Mark Savant 00:10:45 Maybe get.

Mark Savant 00:10:45 My I.

Mark Savant 00:10:46 Email.

Mark Savant 00:10:47 Infrastructure. And, but I'm saying if you are interested in leads, you want to go to lead Gen Jay because he's going to give you almost a million leads like that. Yeah. So it's finding that, you know, this is what I do. This is the problem, not just the problem that you think someone has, but the problem that they actually have and then solving it. And anyway, I know that he got a lot of success from that lead magnet.

Kimberly Spencer 00:11:09 That's a killer lead magnet not knowing.

Mark Savant 00:11:12 It's knowing the problem to solve.

Mark Savant 00:11:13 If you know that people want leads, then give them leads. If you know that people want exposure, give them exposure. And it's not. By the way, it's not always easy. I've tried dozens of lead mags. I don't know about you, but. A lot of them don't work. But when you find the one that works and we stick with it.

Kimberly Spencer 00:11:26 Yeah. And I think the other thing that I've noticed with podcasting specifically is the, the ease of what that next step is as far as a call to action. Because if you're listing off 20 different social media sites and then you have, you know, your lead gen thing, like there's too much information. So I always recommend to I'm like, if you can have an auditory medium to an auditory medium. if you have a podcast that, to your podcast, that's why it's so great. That's why the seventh step in our process is Start Your Own podcast.

Mark Savant 00:11:56 Because I love that.

Mark Savant 00:11:57 Yeah.

Kimberly Spencer 00:11:58 Podcast listeners will convert into podcast listeners. And I, we had Laura, Laura on our podcast, who is a top 100 podcasts, and she of The Gutsy Podcast. And she said she consistently sees when she guest there's a spike in in extra downloads because she's constantly guesting and she and that spike adds because that's her call to action. And then the other call to action that we've seen really work is just a discovery call, because it's an auditory medium to an auditory medium.

Kimberly Spencer 00:12:27 And there's something about podcasting that is it's very intimate. And so people think that they know you. And so by the like, it's it's like that next step of like, oh, I've listened to them for 20 minutes. Yeah. Let's hop on a call. That one tends to work. But what I found is the the legions of multiple email captures. It just you have to find the one that's like such a wow factor. Like lead gen J 800,000 emails that like, leads, like, that's a no brainer. Holy crap. Like blow your mind, freemium style lead magnet. And so if you don't have one of those, look at what is that problem that you can solve and then amplify at ten x.

Mark Savant 00:13:05 I'm with you on everything there. And I do think, by the way, a little compliment to you as well. One of the things I think is most important that I kind of undervalued through the last, you know, four, four and a half, five years in my entrepreneurial journey is the is the power of email how important email is to your business? Because if if I'm on a podcast, you know, as a guest really, or if I meet someone or if I'm in wherever, like the most valuable thing to me is how can I get their email and how can I deliver information to that email? That's valuable because that's that's where the sales happen.

Mark Savant 00:13:39 The sales happen in the email. They I was actually shocked because I don't know, I don't read a lot of emails, but again, I'll give you some credit because you have a great email sequence for onboarding guests onto your show.

Kimberly Spencer 00:13:49 Thank you. Appreciate it.

Mark Savant 00:13:51 It's full of flavor. It's full of flavor. And I think that's what you want. You don't want to have a stale email. You want to know okay, this is this person is different. And I think that you did a really good job, Kim, with with that because I could tell your email stood out is differently. You got the yes Queen, you got the crown, you got all this stuff going on. And, anyway, I thought that that was big, but at any rate.

Kimberly Spencer 00:14:14 Thank you, I appreciate that.

Mark Savant 00:14:16 yeah. You know, I'm actually, I'm saving all the sequences because I'm going to be mirroring them in some ways, too, you know? Yeah. Which, by the way, if you don't, you know, reverse engineer something that works.

Mark Savant 00:14:27 And that's a good way to be going. But anyway, my I'll get off my rant here. One of my goals at all times in this digital world is how can I get more emails into my email list? I can get more emails onto a spreadsheet. because those those connections you cannot lose.

Kimberly Spencer 00:14:43 Yeah. Your email lets you own your podcast. You own social media platforms you do not own and they change algorithms time. So sending people to social is like I see people have said oh social media is a new business card. I'm like but business card. You're not capturing any email. Yeah. And so you're not actually having that contact. It's a part of you. It's still they get banned or blocked. And I don't know how many people there are like that. I already follow on Instagram that I'm like, oh okay, great. You're now one inside of 3000 other people. That is that we follow. So making sure that there's a follow up with that actual direct personal connection into somebody's inbox and now also with text messaging, but I've actually seen a call to action recently being used on podcast that successfully works on stages like the phone number, but not necessarily.

Kimberly Spencer 00:15:38 I don't think it translates into podcasting because I don't think it takes into consideration how people consume podcasts like people listen to them while they're doing other things, and particularly driving, especially for like if you're a mom constantly in the car with carpool and chauffeuring kids around. And so I'm not pulling out my phone. I don't want more people texting and driving.

Mark Savant 00:15:59 Except for me.

Kimberly Spencer 00:16:00 To say I don't want more people texting and driving. And so I just don't find that to be a very effective one. For a call to action like a direct link is fine, but having someone pull their phone out and text, I don't think that takes into consideration how someone is consuming the medium of a podcast.

Mark Savant 00:16:15 I think that's a really intuitive idea. I mean, I think at its essence, the challenge of getting people to take action on social media, for sure. I mean, these companies Facebook, Microsoft X, they're spending billions of dollars to keep you on the platform. They have no intention of your audience saying, oh, I like that post.

Mark Savant 00:16:37 Let me click that link and go off to listen to a show or watch a YouTuber say they're spending billions of dollars to stop people from doing that, right? And it's obviously it's different in an audio atmosphere. But you're right. The the nature of a podcast is I'm driving, I'm I'm jogging, I'm doing dishes around the house, what have you. I'm not ready to click that button or to do that thing yet. And that's why I, I was really impressed with what what Jay did like, I feel like we need to be kind of bombastic in a way to get someone to actually take the action. And when you hear something like 800,000 leads, you're like, wow, there's something different there. Like, how could we be different? Rather than, hey, and sign up for my email list and don't forget to go to my website and I'll follow you. I don't I find that that performs very poorly, but if I can find like something that really stands out, that's where you're going to get the response.

Kimberly Spencer 00:17:28 But what have you found really stands out for for your clients on on podcasts?

Mark Savant 00:17:33 Yeah.

Mark Savant 00:17:33 So for me, my my best response and I focus on production side more so than guesting, but for me, I found that one of my. So this is also an important point. I guest on a lot of different shows. And so one of the first things that you did, Kim, when we got on the show was, was say, hey, do you have any questions? I want to know, like, who are we actually speaking to? Who is our core audience? Because depending on your core audience, you might want to have a different lead magnet, different carrot on the stick, so to speak. But one of the things I found that's gotten me a lot of ear, ear holes and eyeballs recently is I in using AI to empower your business? We were talking about AI automation here a little a little while ago. and I put together a 100 page guide on how to use ChatGPT in your business today, and it's got all my favorite prompts, some favorite strategies, some some automations that you can do.

Mark Savant 00:18:24 and you can get that at AI update AI, it's free. It's like 100 pages of just pure gasoline. for your business, using probably the most powerful tool in the history of humanity at AI update I.

Kimberly Spencer 00:18:38 Yeah, yeah. ChatGPT is so wonderful and since implementing that. But you have to know how to train it like that's like I see so many podcasters who started using AI and people who use AI in their marketing. And as soon as I see a rocket ship emoji and unleash or the word delve, I'm like, that was written by ChatGPT, versus like training it on how you naturally your natural cadence, how you speak. And there's a specific way in order to guide it to look, sound and kind of operate as you.

Mark Savant 00:19:11 That's exactly right. You need to know how to set it up properly. Prompt engineering is the most important skill of our generation right now. Over the next ten years. Prompt engineering by far in prompt engineering. In case you're not clear on what that is. And you're like, oh no, I'm missing out on the most important skill.

Mark Savant 00:19:25 This is a skill that hits every industry. prompt engineering is simply knowing what do I type into an AI program in order to get the desired result out? It's that.

Mark Savant 00:19:34 Simple.

Mark Savant 00:19:35 and to your point, training it, making sure you're uploading your training modules like PDFs, spreadsheets, maybe even some audio and video that you've recorded. All this can help to train your chatbot to give you a better output.

Kimberly Spencer 00:19:47 Yeah, yeah. And training it, you can input your podcast data and like we had it analyze our podcast tone and say, okay, here's a few transcripts from past podcasts. Like what's the overarching tone? Who is the demographic that we're speaking to based on the conversation and really allowing it to to pull the data? There was an AI expert. Her name is Robyn. I think it's she has the podcast on on your business or something, something close to the and she was speaking at she podcast, which is like correlating with podcast. And she said, basically you have to think of AI like Drax in Guardians of the Galaxy, like it takes everything literally.

Kimberly Spencer 00:20:29 It has no sense of humor. You have to like it does not understand metaphor And having just watched that movie with my six year old, when he's.

Mark Savant 00:20:38 Like a metaphor.

Kimberly Spencer 00:20:40 I was like, that's ChatGPT. And there's no way it's going to create a really generic metaphor that probably will be called weaving the tapestry of, you know, your story of the mosaic of your business, something like that. And unless you speak like that, you have to train it properly.

Mark Savant 00:20:58 Yeah.

Mark Savant 00:20:59 But even just the raw, like, I don't know about you, but when I was growing up and I had to write a research paper is the worst because you start your research paper in school and it's a blank sheet of paper. And, you know, I don't know about you, but my sheet of paper would stay blank for a very long period of time until you finally write that first word.

Kimberly Spencer 00:21:15 Hours before.

Mark Savant 00:21:18 We we might go to the same school, but with with AI. And especially when you get into automation, getting people to fill out forms and surveys and questionnaires, you could do some really neat stuff so that you're not actually starting on a blank slate, but you're starting out with a pretty comprehensively written product, and then you can just go in and put your own finishing touches on it.

Mark Savant 00:21:40 And it's it's remarkable. I we had a really good, a really cool project I was working on with a client, and we call it the, the CEO blog strategy. And so basically we use LinkedIn and we DM'd hundreds of CEOs and CEO assistants and typically these CEOs, they're busy. They're not going to respond back. They got like how companies run. Well, what we did is we said, hey, I know what you're doing. I'd love to feature you on our blog. And we got a response back for about 15%. And they said, sure, I'd like to be on the blog. We sent them. We said, okay, cool, fill out this Google form. It'll take you about 2 to 3 minutes. Fill it out. We'll let you know in the blog goes live. So the CEOs would fill out the the questionnaire with like what's your vision for the company? What are the biggest hurdles in your industry? what are you most excited about? How are you using AI, etc., and what it would do is we use Zapier.

Mark Savant 00:22:34 So we took those form responses. We use Zapier to automate it. We send it to ChatGPT. ChatGPT wrote out the entire blog article and uploaded it to WordPress. And then we just had our assistant, our team member, go in and kind of clean it up, reformat it, and then we once it went live, we'd message the CEO and boom, instant connection. So very simple, almost completely fully automated way of making a connection of writing content. And anyway, that's this type of stuff that gets me excited. And how do we how do we actually automate AI into our workflows? Because it's just it's going to the people that figure it out are going to be at a significant advantage, significant advantage over people that are still doing things the old school way, like, like we were with a blank sheet of paper.

Kimberly Spencer 00:23:18 Oh, yeah.

Kimberly Spencer 00:23:19 As Peter Diamandis says, who who is one of my mentors. And I've been in his mastermind for the past couple of years. You know, there will be the businesses in the decade from now who, use AI and who work AI I adjacent, and then there will be the ones that remain a decade from now, that you will know that they didn't use I, because there will be a closed sign on them, like it's because the speed at which you can create, like that's just it's mind boggling at how fast.

Kimberly Spencer 00:23:45 And I don't think our brains have been able to process just how rapid it can be and how rapid you can actually make those connections and scale and grow exponentially these days.

Mark Savant 00:23:56 It's it's hard to explain until you've experienced it. My first experience with it was in podcasting about 16 months ago or so. 18 months ago, I had a key team member leave my company, said, hey Mark, I'm moving to Spain, go to university, deuces. It's a great, great. I freaked out and I did what most business owners do and I started doing the work. I became completely overwhelmed. My wife was not happy, I was not happy. Nobody was happy. And I wasn't able to find a great team right away. So what I did is I started using AI to fill in the gaps I was in. I was shocked, Kimberly. I was able to save about 90% of my time using AI in this task. And I was like, this is nuts. So I trained my team. I said, hey, here's money, go try out new AI technologies.

Mark Savant 00:24:40 Let's find the best softwares. any new team member I bring on, they're trained with the AI techniques. and then three months after using a four months after using these AI tools, I quit my day job, and I'm going all in. This is this is, you know, we have something here. And, you know, when I was able to quit the 9 to 5 corporate grind to do something I enjoy every day, I want that for more people. And AI is the key right now. I believe AI is the ticket to get there.

Kimberly Spencer 00:25:10 Yeah.

Kimberly Spencer 00:25:10 How did you see AI speed up the podcast process exponentially? Like what specifically was it just ChatGPT or what other what other forms of I do like leveraging? Like we found podcast AI to just be game changing for sound editing.

Mark Savant 00:25:28 Or.

Kimberly Spencer 00:25:29 The quality of sound that we get to produce now on our podcast without needing. My editor, who was skilled and trained in sound editing, to go through and like, adjust the levels and manually do all those pieces now.

Mark Savant 00:25:43 Yeah, that's that's a perfect example. I love AI for copywriting. So and this is a pretty obvious in you know, this has evolved a bit since I first got into it, but we were using it to, write transcriptions and then write summaries of transcriptions, descriptions, key points, potential title titles and keywords. So all that very laborious written work from previously is done instantly, and then we can go in and kind of clean it up and adjust it. So that's extremely powerful. You know, cast magic is a tool that I'm very bullish on Blaine over there. It's just it's just killing it. and that's what it does. You upload your audio or your video and it creates just tons of content, email lists, social media, post blogs, all that. It's unbelievable. It's unbelievable that that type of work used to cost hundreds and hundreds of dollars each episode. And now it's done instantly, right?

Kimberly Spencer 00:26:39 Instantly. It's it's so fast.

Mark Savant 00:26:41 There's some other cool stuff out there to to there's, you know, video editing.

Mark Savant 00:26:45 I was just working with a client earlier today, and we were doing a video recording of the trailer for their show. Right. Two brilliant ladies going to be a great show. It's about parenting their parent coaches, and they're just crushing it. And when we're recording the video, they they're like, I just feel like I'm I'm looking down at our notes a lot. I'm like, yeah, you are. But that's okay, because we can use AI to make it look like you're staring at the lens, so you don't even have to look at me. You could be looking off. You could be looking cross-eyed for all I care. We're going to have you looking straight at the lens. And that's crazy. Another thing that we, that our video editors were doing is, you know, when you're doing pattern interrupts where you're switching from, screen to screen when someone's talking to the person who's speaking. That is a very laborious process. But there is an AI tool called Auto Pod that you just update into Adobe Premiere Pro, and it will instantly segment out every time someone is speaking, and it'll switch the the camera to that person instantly.

Kimberly Spencer 00:27:44 Brilliant. Yeah, we use Opus Opus Pro to be able to produce shorts reels for the podcast like, and we do that for our clients because most podcasts don't produce assets. And so when podcasters who may not know these tools like send us the video, we'll do that for our clients so our clients can have leverage. Like that's the biggest thing is, like most of our clients don't want to necessarily have a podcast. They like guest day, they like borrowing other people's audiences, but they want what our job is, is to leverage those experiences to go beyond. And the ability to produce 30 video assets would have taken my editor hours and hours to be able to clip all those and make them perfect. And opus does it in hot second.

Mark Savant 00:28:28 It's remarkable. And this is an interesting thing, an interesting point, something I'm thinking a lot about now. It's becoming so much easier to create content. And so what does that mean? Well, it means that a lot more people are going to be doing it, a lot more people are going to be creating content, and then they're going to be posting that content online, which is going to flood the web with tons and tons of content.

Mark Savant 00:28:47 Right. You know, I think what's naturally is going to happen there is people are going to start to tune it out, to turn it off, so to speak. And so what does that mean? Well, it means a couple things. A it means, you know, we can't just use a tool to create the clip and post it like there's going to be a need. There's some extra stuff that's going to go on behind the scenes. Like do we add background music or are we going to have some B-roll, some footage? or we have different camera changes like, you know, you know, maybe the subtitles need to be tweaked, right. So how do we what's an efficient way of actually making short videos that people are going to watch, not just say, oh, it's another one of those AI clips, right. So that's A and B I think this is it delivers more value to the actual podcast experience because people are going to start to say, oh, it's it's another ten second clip.

Mark Savant 00:29:33 Or they might say, okay, I actually can go deeper with someone. I can actually listen to them talk and flesh out ideas for a half hour. So, you know, it's things get shorter and shorter and shorter and people are like, it's like a race to the bottom. I feel like an iPod sizing here, but I feel like there may be a switch to more long form content. So we'll we'll see how that plays out.

Kimberly Spencer 00:29:53 I completely agree. I also think that there's going to be a switch to in person, more in person podcast interviews in general, just because I think after not having in-person connection for two years and understand like we as a generation on this planet, like that's never been taken away from people. And so now we know what it's like to not be in connection with people and in community. And I have seen a resurgence on the conference scene and with live podcasting that in-person human to human connection. We realize how much we were just starving for it because we know what it's like without it.

Kimberly Spencer 00:30:30 And I think that then I just gave myself truth bombs.

Mark Savant 00:30:32 So I thought, well, you know.

Mark Savant 00:30:35 It's interesting the, you know, the Covid lockdowns in 2020 are just such a remarkable thing. I just.

Mark Savant 00:30:42 I mean.

Mark Savant 00:30:42 It's it's absolutely killed commercial real estate. Commercial real estate is basically dead doubt because nobody wants to go back into the office. It's nice to work from home. I like work, yeah. It's nice. It's it's amazing. I wish more people could do it. And so it's it's killed commercial real estate. And I do think there's value in that human to human connection. Because when you bring a team together and they're all vibing off each other and high fiving and you got the sale, that's different than someone like texting in slack saying, I got this feeling like, okay, so that's different. And I will say another, you may have noted this as well. Kim, the biggest shows, like all the big podcasts are in person very, very, very, very, very, very, very few shows are remote.

Mark Savant 00:31:21 So if you're serious about getting the best quality product, that is going to come from the in-person stuff, and I'm investing thousands of dollars in my in-person equipment so I can do more of that for that reason. So the very astute trend there, the in-person the in-person stuff is higher quality. It takes it's more work to get it done. But it it makes a difference.

Kimberly Spencer 00:31:41 It does it does make a huge difference. And you see I mean, you see it in the reels because you're not no longer editing through a zoom that you've uploaded and that, you know, may have internet connection or stability issues. You it's camera direction like it's it's beautiful and it's a lot more crisp. And so I agree with you. The top top top 0.5 percent like those podcasts. Those ones are are crushing it with in person.

Mark Savant 00:32:10 They're in.

Mark Savant 00:32:11 Person. The the other problem with in person is you have to deal with 4K quality.

Mark Savant 00:32:15 I mean.

Mark Savant 00:32:15 Maybe I'm a stickler to 4K, but a 4K plus you're gonna need a producer in-house, typically someone who's there to make sure that the audio and video is working.

Mark Savant 00:32:23 But man, if you if you haven't worked with 4K, the files are huge.

Mark Savant 00:32:29 They're huge.

Kimberly Spencer 00:32:31 They're gigantic.

Mark Savant 00:32:33 An hour like I'll just for someone who's maybe not in the industry, like if I'm doing a regular like 1080p, like an hour long, it's probably like five gigs. A 4K is probably going to be like 250 gigs. So it's exponentially it's so difficult to work with. But the end result.

Kimberly Spencer 00:32:52 The end result looks so much better. And I do think that, like with what you said, as far as your hypothesis and future prediction of, you know, as more and more people produce more and more content, what's what's the consumption factor? I mean, because I already noticed myself just I put an app to protect on my app so I don't go on to Instagram. So I actually get a lot more done. It's a great app. It's called Opal. Highly recommended because the other one I was just too smart for, I just kept on outsmarting it and just hitting like snooze.

Kimberly Spencer 00:33:24 It's one button away. It's too easy for me, but this one, it really blocked and it was beautiful. And the experience of like me consciously choosing to not consume as much because there is so many studies, especially now, being done with kids and social media and how it's impacted mental health. We just look at the mental health crisis that we have in this country alone, let alone the world. And it's a lot of it is stemming from constant consumerism, which is where I do think that when we expand and stretch out the attention span, to be able to have a really entertaining and engage in conversation, like on a podcast, it changes the dynamic of how we're able to interact and connect with content. And I think just like we were, are starving for actual human to human connection, we're starving for quality conversations that are not just so divisive and so, like, quick to just be a keyboard warrior and just drop a hate comment somewhere.

Mark Savant 00:34:19 Yeah, I have a four year old son and his seven year old daughter.

Mark Savant 00:34:22 And, you know, I like I really like Facebook. I'll just say I like Facebook, I like LinkedIn. My life is better for these. Google Maps is awesome. I, I was traveling down to Miami the other day. I never would have made my destination without Google Maps. I would have if I had my old road.

Mark Savant 00:34:36 At, oh, this guy. I'm like.

Mark Savant 00:34:38 Print up my MapQuest. Like even MapQuest was cool, but like, GPS is like unbelievable. Yeah. but I mean, the reality is that when it comes to social media, short form content, algorithms that promote the extreme ideas, you know, I influencers billions of dollars in tech designed to keep you on the platform by releasing dopamine in your brain. This is a huge experiment. This is an experiment at the scale that humanity has never seen before. And I love that idea of trying to find a way to deprive yourself of it. Right? Like, I like cookies. If you bring home a box of cookies.

Mark Savant 00:35:17 Ain't going to see daylight.

Mark Savant 00:35:18 Right?

Mark Savant 00:35:19 So what do I do? I just don't bring cookies in the house because I know I'm going to eat them all, you know? And so that idea of, well, I know if I start scrolling on Instagram, it's going to be a doom scroll for an hour and I'm going to lose an hour. Productive. I'm just going to block the damn thing. Like, this is the stuff. Entrepreneurs don't talk about this enough, but there are so many distractions that happen. As an entrepreneur, I really think that that's the difference in successful entrepreneurs and none. It's the discipline. It's it is it is discipline. And I struggle with it too.

Kimberly Spencer 00:35:47 Yeah, I think every entrepreneur does. And especially when there's so much distraction, there also is so much potential for the for it to be under the guise of work, like being on LinkedIn, being on Facebook, like I generate clients from there, I built I promote my offers on there. And so yes, it does generate clients and business.

Kimberly Spencer 00:36:07 And is that actually really like how much of it is actually driving business and how much of it is consumerism. And one of my friends, Mr. Gilbert, who's a great coach, business coach, she said, you know, just look at your hourly rate. Like, even though I don't charge by the hour, like, look at it, break it down as far as like your hourly rate as a CEO of a company. And is you going on social media for however long you check your phone and you look at the data for how long you've been on it, is that worth that amount of money? That would technically be your hourly rate. And I looked at it. I was like, oh my God, that's like $5,000 a day. No thank.

Mark Savant 00:36:44 You. You.

Kimberly Spencer 00:36:48 Know, it's not worth it. It's just not worth like so we are able to like our minds are able to play tricky, tricky things. And even for the solopreneur who's just getting started out with podcasting and or, you know, getting their business out there, who's, you know, doing the Canva images, are those actually what's generating business? No.

Kimberly Spencer 00:37:05 Typically it's a one on one conversation. It's building relationships.

Mark Savant 00:37:10 Yeah. And it's funny, we went this right way. I was talking to Noah Kagan. He's the the founder of Appsumo. He's on after hours entrepreneur a few weeks ago. And I think in some cases, the the point was that we often is entrepreneurs distract ourselves with what really matters. Getting on the 1 to 1 call and making the damn sale. We do all these other things like I gotta make my lead magnets, and I got to build my funnels and I've got to do all I've got to optimize my LinkedIn profile, and I got to get the perfect domain. And maybe the the colors on my logo are not right. None of that matters. Get all the damn phone and make a call and make the sale.

Mark Savant 00:37:47 Because.

Mark Savant 00:37:49 All that other.

Mark Savant 00:37:50 Stuff.

Mark Savant 00:37:50 Doesn't, at the end of the day, doesn't matter. Like it's, it's it's about getting that sale. And what I have found personally is that I have wasted so much time building out all these other things.

Mark Savant 00:38:01 And then you go to launch the the offering, whatever, and it doesn't work. Or maybe you get a sale or two and it's like, oh, I, I spent all this time I didn't get the return back. That's because I didn't take the time upfront to actually get on the phone with people and say, hey, do you want to buy this? Yep. Cool. Let me lock it in. Let me lock it in. Let me lock it in. Nope. You don't be. Because what what you'll find. And this is Noah's point. What you find when you when you try to sell something, it doesn't sell a you save yourself a time. You have to make it. But be you're going to find what the real problem is, what the real problem is. His example was if you're going to start a dog walking business and you make 20 calls and nobody wants dog walking, they want dog sitting. Well, you just saved yourself all the time and building out an entire business around something that won't work.

Kimberly Spencer 00:38:42 Exactly, exactly. I think a lot of smart entrepreneurs, they end up working backwards from what is the actual problem, instead of building out the funnel and the class and doing all the things, it's like, is this really something that people would want? And then if it is something that people would want to buy, then they go and create the product. But if it's not, and for me, when I think of it in that terms, I'm like, is it somebody, something that people will buy? Can I get them to an order checklist and a pre-order form so that they already have purchased it? That's this off, setting the cost of creating it.

Mark Savant 00:39:14 100% 100%. I think I have to have that conversation with Noah. I'm just I'm not even going to I'm not going to build anything.

Mark Savant 00:39:22 Until.

Mark Savant 00:39:23 I actually make the sales because, like, I could do, I could waste an entire week building out like an entire funnel funnel for something. And it's like it's just waste so much time.

Mark Savant 00:39:32 and on that, just on that reverse engineering thing I think is important. I, I think it was Sean Cannell who I was talking to about this think Media. He was on the After hours entrepreneur also. And he had made a point that that I, I actually think about a lot and I hear a lot of people say, and it's this term, nobody's doing it, nobody's done it. Nobody's thought of it. Spoiler alert somebody has. And if you don't see it out there, it's probably because there's a problem with that business model. It's probably because there's a problem with that offering. You know what I'm saying? I'm not saying it's impossible to find your blue ocean strategy or unique idea, but 99.9% of the time, if they're if it's not being done, it's probably because there's something wrong with that idea. So you know, anyway, I and then that's why it kind of brings you back to sell it first before you even start to build it. Anything. Just try to sell it first.

Mark Savant 00:40:24 DM people only take a few hours, then people on LinkedIn shoot it out to your email list, maybe even talk about it on your podcast. And I can't repeat this enough because I've wasted so much time building things and came here.

Kimberly Spencer 00:40:39 Yeah, we literally took a, lighter fluid and a match to seven years of systems that I built inside of, our initial, CRM for my coaching company, Grind Yourself. And just took a lot. Just took a lighter to it. Just, like, blew it up, transferred everything over to Kajabi, narrowed down our offers to two, and that's it. Yeah. And those were the ones that that really sold. That really worked well. So we're not going to focus on anything else like I, I don't want to focus on having 15 different products and a membership over here with a small handful of people, and then something else over here. I think that the hard part is for visionary entrepreneurs when we get that shiny object syndrome and there's so much, there's so much possibility and so much we can create and we're never, never shy from ideas.

Kimberly Spencer 00:41:25 And I think that's why having a team that, like, just can hone you in and say, okay, this is the main focus. Like, let's keep the our eye on the main focus. And like one of the books that I follow is Traction by Gina Wickman. As, as far as like this, keep the core focus of the the product. And what started our agency was after launching a product communication Queens the course on how to build your your seven figure, your seven step program to building profiting from guest podcasting as your form of lead generation. Like my social media manager was like Kim, this is a completely different brand. It's a completely different business that is totally off the market from what Crown herself really teaches, which is conscious leadership. And so we ended up starting the second company because we then pulled our audience after a failed launch like we had a successful launch. Then we had a failed launch and I said, well, what? What is it? What is the real bottleneck? And they said, well, we just want to do it ourselves.

Kimberly Spencer 00:42:18 I was like, oh, okay, we can do it for you. That's fine. I didn't want it done by you. Course, they didn't want to have the templates. They didn't even want the list. Even though we were giving a thousand podcasts of, like how to connect with a thousand podcasts. No, they wanted it done for them. Just get them booked, let them show up. Let them be the star. And so we did that.

Mark Savant 00:42:37 It's like we learn things over time, right? Sometimes you win and sometimes you learn, you know.

Kimberly Spencer 00:42:44 So what was your biggest learning lesson is as you run an expanded your podcast.

Mark Savant 00:42:49 Well, so from my podcast itself, the After Hours entrepreneur, which is now ranked top 1% globally. Thank you everyone for listening. yeah. It's been it's been a it's been unbelievable. I think the top lesson I've learned was to just be my unique self and I this really this come to a head in a few different occasions. The first where I really got a taste of this is I had a Jasmine star on my podcast.

Mark Savant 00:43:16 Who's a.

Mark Savant 00:43:17 Tremendous photographer creator.

Mark Savant 00:43:19 Anything. Yeah.

Mark Savant 00:43:20 She's awesome. And at the time I had brought her on, I had done probably about 100, 150 interviews. But when she came on, I had never experienced anyone like her before. She was using slang and gesticulation the way that she was dressed, she different, different. She was her unique self. And I think, you know, when I first got into podcasting, I think what a lot of people think they get into podcasting is I have to do it a certain way with a certain vernacular. And I got to talk like Tom Brokaw, and I got to change my persona when it's actually the opposite. You want to know, like, who are you and how can you be different? How can you lean into what makes you different? You know, what are the words you use? What's the cadence you use? How loud do you talk? And so that was that was one thing that I know. It was kind of funny.

Mark Savant 00:44:05 We had shared some clips of her and I can't. I think she said something like to the effect of, well, the hood answer. And people in the comments were angry. They're like, what do you know about the hood? You shouldn't be talking about the hood, did it? And it was funny because that clip had reached tens of thousands of people and that, you know, you know, by doing this, by by not being vanilla, you're going to turn people off. But that's a good thing. You, you want to be a magnet. You want to attract to you and attract you and repel view and repel.

Kimberly Spencer 00:44:36 And so who did you notice that you started repelling.

Mark Savant 00:44:40 Let me answer a different way. I want to talk about who I repel. I want to talk about who I attract. Yeah. So I had an experience about six months ago I had gone to a lecture by by Jordan Peterson, who's, you know, you've heard him cite, you.

Mark Savant 00:44:54 Know, huge.

Mark Savant 00:44:55 Personality psychologists. And in Canada, he became very, I guess, popular, controversial because he didn't want to use be forced to use pronouns of people. And I went to, you know, I'd listen to him. I thought, I think he's he has some good ideas. And I went to one of his conferences and I shared a picture on LinkedIn, and some people didn't like Jordan Peterson, but I had gotten a message from a few people, said, hey, Mark, you know, I want to join your mastermind group because I want to be around people that are meritocratic and all the personal responsibility. I saw you with this JP conference. I, I want to be part of what you're doing, you know? And so while I turned off some people, some people were like, oh, wow. That's that's the type of people that I want to be around, right. And I think there's pros and cons to that. But, you know, because he's unfortunately become more political.

Mark Savant 00:45:44 But just due to that, that topic of pronouns, regardless, you know, leaning into what you believe and not standing down, it pays dividends. It. And I think people underestimate that. That, I think, is what people underestimate in this new age of the internet for for better or for worse, we could go deeper onto that. Well, in that you cannot be for everyone. You are not CNN or NBC or, you know, you can't appeal to everyone. That's why, like Fox is the most popular, television channel because they know who they're talking to. They're not they're not hiding the ball. And so when you know who you talk to and you and you and you bring them the information, it you get a better response.

Mark Savant 00:46:29 Yeah.

Mark Savant 00:46:30 With that said, I want to I want to say something. I just want one say one thing here because I think this is kind of in the same time, while it's important to be successful in the digital marketing world, there are some real consequences to our society as a whole in that algorithms are pushing people to only hear ideas that they want to hear, and only see people that they want to see and not be exposed to other ideas.

Mark Savant 00:46:53 And I think that that's dangerous, because you don't become great just sitting in a room with people rubbing your back and saying, you're so great. And I agree with you. My wife makes me better because she calls me out on my B.S., you know what I'm saying?

Kimberly Spencer 00:47:06 My husband does too.

Mark Savant 00:47:07 Yeah. We need him, we need him.

Kimberly Spencer 00:47:10 And I think that when you create it, the algorithms are curated to create an echo chamber. And I think being aware of the, the chamber and what you're choosing to surround yourself with and how diverse are the perspectives. Because there is I had, Brent Hammer on my podcast, who's a founder, the co-founder of Common Ground Campus, where they take two people of polar opposite sides on an issue and they have a conversation, hopefully not a debate. It's to reach a common ground. And I love the model, because I think that we are so much more alike than we are different. And when we can have that and that, it circles back to long form content where it's not this clickbait, polarizing mic drop, oh my inflammatory 90s where you get up in an evil and you get to be a keyboard warrior and post your thoughts and share your comment.

Kimberly Spencer 00:48:04 versus when you actually get to have a longer form discussion and listen to somebody thoughtfully discuss their position, whether you agree with them or not, it allows for you to expand your belief system and sharpen. What is it that you can resonate with? What is it that you don't like? And then also for us to be able to examine our own triggers of like, what is that specifically about this person that's bothering me? And how is that still a part of me? Like, that's that's more what I work on in, in my coaching realm as far as perception is projection. But being able to be aware of, like, what are we projecting into our own world and how much of an echo chamber are we creating?

Mark Savant 00:48:46 And to be fair, I'm you know, we're in the marketing business. I'm in the marketing business. Right? You know, you know, and I just realized the nature of where we're at. If I have a client that want to make that wants to make money, you, bro, you're going to have to be kind of polarizing.

Mark Savant 00:48:58 You can't you can't really pull back punches, so to speak. The podcast is where you get to go deep. TikTok and Instagram and LinkedIn. That's where you get you have three seconds. So you got to slap people around. You got to slap like, I'll give you an example. I was doing this coaching, or this podcast recording with these clients, and we're saying, I said, hey, what are ten commonly held beliefs in your industry that are just wrong? And and then let's call out those commonly held beliefs and let's be boisterous. And they were doing it. They were kind of, you know, they were good, but they didn't have that juice. And I said, let me, let me show you how it's done. I kind of got one, I got it, I got on, I got on the mic, I looked in the mic and I said.

Mark Savant 00:49:40 You need to.

Mark Savant 00:49:41 Spank your kids. And I kind of went into like a short and and listen, I'm not the kind of guy I spank.

Mark Savant 00:49:48 My kids almost never. Almost never. Maybe like once a year. But it's not just like a smack. It's like, you know what you did? Here's the penalty. Now write me an essay as to why you won't do it again. Which is hard for a four year old. But. But the point of it was not to say, hey, this is how you need to parent. The point of it was to to slap someone in the face, because now what's going to happen is half the comments are going to be like, I agree, spanking can be a good thing. I was spanked and I turned out okay and the other half are going to be like spanking a kid is never right. It's no, it just teaches a system of violence. And so you get that discussion going, okay, you want to go deeper, you're going to have to listen to a podcast episode. And then we're going to go deeper. So anyway, I don't know how I completely went down that rabbit hole, but.

Kimberly Spencer 00:50:30 Yeah, that is a powerful example. I mean, and as someone who does have a different perspective, it's like, oh, damn. And it's like being able to hold the space. Like how how much space can you hold for somebody to like, have the conversation to try to understand their perspective, to explore other options and to, like, see something from somebody else's eyes? Because I think that that's how we we find a common ground and we are able to to attract. And so yes, it does attract haters. and there will be certain things like I had one person who was like, oh, she's, she doesn't understand, you know, being because I said, you know, I don't care whether you've experienced whatever you've experienced. If you are perpetuating a victim mindset in yourself, you are choosing than consciously repeat your own abuse in trauma. And you're like, you're perpetuating the, like, you know, victim and violence against victims, that I'm like, no, as someone who has a history of different types of abuse, like I am saying, you were you are in charge of your story.

Kimberly Spencer 00:51:30 And that's where I take a huge stand. And so it's those those topics that I love that even when you can disagree, you can understand, like how to leverage them. And one of the things that we talk about at Communication Queens is having a, polarizing perspective. It doesn't necessarily mean it has to be inflammatory. Like, I just had a lawyer on who is all about building love into your contracts and like, conscious love of, like, respecting other people's positions and being able to create something that's fair, that's a win win win around, instead of it being like, I'm going to get you with my contract. And I was like, that's a totally different perspective than how we all perceive legal, but it's because it's different that it stands out. And that's why sometimes the perspective can be your story. Like one of our clients, I said, how what makes you different, from being a like every other spiritual, intuitive coach at coach, she's an amazing multiple, six and seven figure business owner built for successful businesses.

Kimberly Spencer 00:52:27 I said, what makes you different, though? And she she shared her story about how she was sex trafficked and prostituted in 1909. That that we can pitch. That's different. That is a different story that then we can then talk about what it means to listen to your intuition and what happens when you don't. I mean, not that, you know, if you don't listen to your intuition, you're going to get sex trafficking prostitute. And but like if the experiences of getting put into those situations when you don't listen to your gut and how to let them leverage that and what that taught her. It provided her with so much more rich stories for podcasts that we were getting her booked on.

Mark Savant 00:53:03 Yeah. I mean, you hit the nail on the head because what people are looking for is story in a good story is a transformation. It's I was down here, now I'm up here. It's a good story is not you know, I was born into poverty and I had a very difficult life. And then I died poor like.

Mark Savant 00:53:21 That's not interesting. I'm not saying I mean that that happens. That's not a good thing. But that's not an interesting story. An interesting story is not. Well, I grew wealthy and I was rich, and, you know, my life was pretty easy. That's not interesting. What's interesting is I had a major traumatic event. It was very difficult for me, but I persevered through it. I, I had a plan. I enacted the plan, and this is what the transformation looked like on the other side. You know, to me, that's that is one of the most poisonous things that's happening in our day and age. Is the is the idea of of I'm a victim because I'm a victim. I'm interesting. You are not interesting because you're a victim. you're interesting because of you. You you handle that hardship that at least that's the way I see it. Gosh. Is that. How can you imagine going about life just looking to be offended by everything? It's like. It's it's very sad.

Kimberly Spencer 00:54:14 It's very it's very it's very sad. It will create a very, very sad life when you go. Yeah. Going around expecting to be expecting the world to cater to every little aspect of the purity of who you think you are. And that is it. There's no wonder that there's a mental health crisis in in the country, in this country and in the Western world because of people's expectations of how they should be treated and thus treat others in a different project, those expectations out onto the world and thus culture. It's very.

Mark Savant 00:54:50 Sad and all I want to Yeah, I just.

Mark Savant 00:54:53 I will say that, you know, as we usher in this new world of AI, you know, we have a lot of control to, either make this better or make this much worse, because the way the AI is trained, AI is going to touch everything from your cell phone to your computer to your to everything to your television, to your car. I think that one of the greater threat to humanity right now is infusing artificial intelligence in all of our data with bad information, with victim mentality, with oppressor or oppressed.

Mark Savant 00:55:23 It's it's it's very dangerous. You know, we we can't and honestly Google Gemini just took it on the chin last week. I don't know if you saw this, but if so Google Google Gemini is like their ChatGPT bot. And what Google did is they released their image generator. So you could type in an image like, you know, Tiger flying a plane or something. but what it would not do is generate an image of a white family. If you said please generate an image of a white family, it wouldn't do it. It refused. It said I, this is, you know, not diverse and this is gender stereotyped, all this stuff. But if you were to type in something like show me a picture of a Nazi, you would give you a black Nazi, I'll give you an Asian Nazi. It would not give you a white Nazi. And I think we can all agree Nazis are bad. But what the hell are you doing? Google black Nazis like this is insanity. Or would say give me a picture of a black family.

Mark Savant 00:56:16 It was extremely stereotypical, let's just say. And it's like, you know, they had to pull it back because it was just so over-the-top ridiculous. They took away the image generation. we don't need that. We don't. That's not helping anyone. But but the what what is more scary to me now is they they've pulled back the image generation, but the entire AI model is still out there. You can still use it to generate information. And so this is what our this is what our brains are going to be trained on. Is this AI information. You're not going to say I'm going to go to Google. You say I'm going to go.

Mark Savant 00:56:49 To.

Mark Savant 00:56:50 You know, to Gemini. And if Gemini is giving you back this like weird rewritten if you this is another one. If you said generate me some images of the Founding Fathers. If you weren't getting George Washington, you're getting some weird Asian woman on a boat. There was a black woman who is like writing some horse with a sword.

Mark Savant 00:57:13 It's like, this is you're literally rewriting history right in front of us. So anyway, I could go on and on and on about.

Mark Savant 00:57:18 This, something that I.

Mark Savant 00:57:19 Talk about.

Mark Savant 00:57:20 But yeah, I.

Kimberly Spencer 00:57:21 Love that conversation because I do truly believe that we are living in the most pivotal time in human history as far as what we're what we're creating for the world, for our children. And as a mother of six and a two year old and two boys, and I know just as parents like, what we're preparing our kids for is I don't think, I don't think any of us are even aware of the scope of the radical change that's going to happen in our entire systems in the next 20 years, whether it's from education to health care to government to finances, everything is going to be so radically changed. And how are we preparing? And I think one of the beautiful things is on the consciousness side. On the good side of AI is that it's training us to learn how to ask questions, which is something we have not been taught in schools for a long time, is how to ask, how to how to probe questions, how to prompt, how to get the information and extract the information that we want.

Kimberly Spencer 00:58:16 It is training us to literally command what we want, which is how we actually command and train our subconscious minds to respond and manifest or reality. So in that positive way, I think it actually can be really beneficial for humanity, as long as we choose to consciously be aware of what we're what with everything that we're putting online in, in the metaverse, in the whole internet, everything is being pulled into and with AI, and we have to be aware of what we're what we're inputting in in order to see what we're going to get out, because it isn't a giant experiment as far as like.

Mark Savant 00:58:51 What.

Kimberly Spencer 00:58:52 Are we going to get in the next 20 years? Is it going to be better? Is it going to be worse? Is it going to be what?

Mark Savant 00:58:56 It's going to be different.

Kimberly Spencer 00:58:57 It's going to be different, that's for sure. And I think as entrepreneurs, like we have to be prepared for the change. And I think that being able to put yourself out there so that you are a leading voice in the change, like if this does matter for you, for your future generation, for your family, then getting into some form of long form content that can be consumed in a longer way.

Kimberly Spencer 00:59:18 Podcasting or guest podcasting that that is gold. So Mark, I have loved our conversation so much. I could talk to you for another like hour or maybe two. probably two, but like, we can go on for a long time about this. And I want to respect your time. And I just know, like, I know we can go listen to the after hours entrepreneur. Where else can we find you? How can we work with you and get our podcasts and our voices out into the world?

Mark Savant 00:59:43 Yeah, I can listen to the after hours entrepreneur on your favorite player. I really focus on how you can grow your business. Generate income. My income reports, by the way, are very popular. I submitted I do an income report once a month and then you can. If you enjoy the I conversation, definitely follow me on YouTube. Mark Savant on YouTube where I'm breaking down these types of topics. We're watching video. We're learning how to use AI in our business. Go to YouTube, type in Mark savant.

Mark Savant 01:00:10 You'll find me.

Kimberly Spencer 01:00:11 Awesome and all those links will be in the show notes, so just click the links below in the description. As always, stand out and be heard. Thank you so much for listening. If you love this episode, subscribe! Leave us a review and share it with your friends. For more tips on guest podcasting, storytelling and communication strategies, follow us on social media at Communication Queens Agency and visit us at Communication queens.com. I look forward to seeing you in the next episode. And in the meantime.

Kimberly Spencer 01:00:38 Remember your story has the power to save one life. Let your story and your voice be heard.

 

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Ranked No.55 in the United States by Apple Podcasts for Marketing, within just one week of launching, and over 33,000 downloads in the first 5 months, the Communication Queen Podcast with Kimberly Spencer is on the fasttrack to becoming an industry GAMECHANGER, in supporting listeners to tell better stories, enhance their communication skills, and learn how to leverage getting booked on podcasts to grow their business. From interviews with Top 100 Podcasters, to providing real-life storytelling coaching, and communication #quickies of bite-sized communication tips that you can start leveraging right away, to increase your authority and influence in your niche, this podcast is a must-listen for anyone looking to level up their storytelling skills to serve + sell more in their business. To listen to any of our past episodes for free, check out this page.