What if one podcast interview could unlock clients, credibility, and cash flow—without shelling out for another dime-sucking ad campaign?

In this electrifying episode of Communication Queens, host Kimberly Spencer (your media strategist BFF with a mic and a mission) uncovers the often-overlooked goldmine of guest podcasting. Spoiler: It’s not just a buzzword. It’s a business strategy for queens who are ready to be heard, be seen, and get paid.

You’ll discover how landing one high-impact podcast appearance can create evergreen content, social proof, and soul-aligned visibility that lasts longer than your last Instagram Reel. Kimberly walks you through real examples—including spontaneous partnerships born mid-interview—and breaks down how podcasting builds instant credibility without lifting a finger (after the mic drops).

Whether you're a thought leader, CEO, or purpose-driven powerhouse, this episode lays out the four core leverages of podcast guesting: visibility, time, social proof, and relationships. You’ll leave knowing exactly how to turn your voice into value and your story into strategy.

So if you're done screaming into the void of social media hoping someone hears you—this episode is the amplifier you’ve been waiting for. Press play and prepare to own the mic.

📚Grab the “Top Books of 2024 to Change Your Life,” the bestseller, multi-gold-medal award-winner, “Make Every Podcast Want You” by Kimberly Spencer. Available now on Amazon: https://amzn.to/42kllur 

😎Discover how to get booked on the TOP 5% of podcasts to leverage podcast interviews for lead generation for your business owners, founders, podcasters, and authors. Book your $100K Profit from Guest Podcasting Planning Call here: https://www.communicationqueens.com/get-booked-on-the-top-podcasts

Enjoy, sovereigns!

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

What You’ll Learn in this Episode:

✨ 1. The high-leverage power of guest podcasting
Why one well-placed interview can outperform expensive ad campaigns—and how it becomes an evergreen marketing machine.

✨ 2. The four core leverage points that podcast guesting unlocks
Learn how visibility, time, social proof, and relationships can work together to expand your business with less hustle.

✨ 3. How podcast hosts become instant trust-builders for your brand
Discover why being interviewed by a trusted host gives you built-in credibility and positions you as the go-to expert.

✨ 4. How to create strategic content that never stops working
You’ll see how one interview can turn into long-form content, reels, quote graphics, and trust-building material across platforms.

✨ 5. Why “relationship ROI” matters more than likes
Guesting isn’t just about audience size—it’s about access to collaboration, partnerships, and future opportunities.

✨ 6. Real-world case study: How a single guest interview became 7 visibility touchpoints
Hear how Mike Kim’s strategy worked—and how you can create ripple-effect visibility without constantly showing up.

✨ 7. What separates hobbyist podcasters from business-minded thought leaders
Understand how to choose the right shows, avoid time-wasters, and approach podcasting like the profitable strategy it truly is.

✨ 8. How to build your own $100K+ guest podcasting plan
Kimberly invites you into the same proven framework that helped generate over a quarter million dollars in revenue—mic in hand.

Quotes:

“One podcast interview can do what $10K in ads tries to do—create trust.” ~ Kimberly Spencer

“Guest podcasting isn’t about pitching. It’s about positioning.” ~ Kimberly Spencer

“Podcast interviews are visibility, credibility, and legacy—wrapped in one mic drop moment.” ~ Kimberly Spencer

Moments of Note:

⏱️ [0:00] The #1 Way to Attract Clients Without Burnout

Ever wonder how to get clients without grinding on social every day? Kimberly opens with a bold promise: guest podcasting is the game-changer for effortless lead gen.

⏱️ [0:45] Why Guest Interviews Beat Paid Ads (Every Time)

Forget dropping thousands on Facebook ads—one strategic podcast appearance can give you better reach and more trust. Here’s why.

⏱️ [1:33] The Book That Sparked a Podcasting Movement

Kimberly shares the story behind her bestselling book Make Every Podcast Want You—and how it launched a new era of authentic visibility.

⏱️ [2:20] Visibility is Leverage: How to Borrow Audiences that Convert

Tapping into someone else’s audience isn’t sleazy—it’s smart. Learn how guest podcasting gets you seen by the right people fast.

⏱️ [3:05] Social Proof on Autopilot: The Power of Host Endorsements

Podcast hosts are more than interviewers—they’re influencers. Their endorsement = your instant credibility.

⏱️ [4:12] Behind-the-Scenes: How Kimberly Formed a Referral Partnership Mid-Interview

A real-time example of how one guest spot turned into a business collaboration before the episode even dropped.

⏱️ [5:00] Why Podcast Interviews Save You Time (and Create Evergreen Content)

One 60-minute conversation can generate months of content. Kimberly breaks down how podcasting gives you a compounding return on your time.

⏱️ [6:10] The Underrated Power of YouTube + Old Podcast Archives

Even “dead” podcasts keep delivering ROI. Here’s how long-form podcast content lives forever—especially when repurposed to YouTube.

⏱️ [7:20] Leverage Relationships: How Guesting Opens Doors You Didn’t Know Existed

Speaking on someone else’s platform doesn’t just get you attention—it builds relationships that turn into partnerships, clients, and speaking gigs.

⏱️ [8:40] The Mike Kim Effect: 7 Visibility Wins from One Interview

Kimberly shares how one standout podcast guest became a ripple effect case study in lasting impact. You don’t need to show up everywhere—just once, powerfully.

⏱️ [9:30] Your Invitation to Get Booked Like a Queen

Final call to action: ready to claim your spotlight and build your $100K podcast guesting plan? This is your moment to make your voice work like a marketing machine.

🎙️ Guest Podcasting as Leverage

The Big Question: What’s the Best Way to Generate New Clients?

Do you ever wonder what is the best way to generate new business revenue to generate new clients, new customers, and have your marketing done for you? Yes, it is possible and it comes from this magical world of guest podcast interviews.

Honestly, people pay tens of thousands of dollars to get the reach on Facebook, in Facebook paid ads, to get what they can get from one guest podcast interview. That is the power—when you go on the right podcast for the right industry that the right audience is listening to.

The Book That Sparked a Revolution

Before we dive in, let me tell you about the book that started a podcasting revolution: Make Every Podcast Want You. It is not just a bestseller. It is a two-time gold medalist, baby. This book is your ultimate guide to landing dream podcast interviews, building authority authentically, and making your voice the one they remember.

If you've got a message and a mission, this is your mic drop moment. Grab your copy today in the link below and step into the spotlight that you were born for.

Welcome to Communication Queens

Welcome to the Communication Queens podcast for the visionary leaders, speakers, service providers, and podcasters who are looking to stand out sharing their story. I'm your host, Kimberly Spencer, former screenwriter turned master communications coach.

On this podcast, I'll be coaching you on how to share your own transformation story so that you increase your visibility, influence, and income on podcast interviews. Let's get your voice heard.

The Secret of High-Performing Leaders: LEVERAGE

Having coached leaders, visionaries, CEOs and entrepreneurs—all thought leaders in their fields—for nearly nine years now, and in my Crown Yourself coaching business, I can tell you the one difference between leaders who build their brand awareness and their bottom line is this: leverage.

Great leaders understand how to leverage their time, money, and resources to accomplish remarkable feats, so that one hour of their time turns into exponential returns.

Leverage #1: Visibility

This is why leaders turn to us for guest podcasting. Because with guest podcasting, you get to:

1. Leverage your visibility.
   When you appear as a guest on a podcast, you gain access to an existing, engaged audience that the podcast host has cultivated over time. This audience is often highly receptive to the host's recommendations and insights.

In fact, it's reported that 42% of Millennial podcast listeners report purchasing products and services that the host recommends. That's incredible. There is no social media out there that has that level of both visibility and business viability.

Leverage #2: Social Proof

2. You get social proof.
   Because speaking of the host recommendations—they are literally recommending you. By having you on their podcast, they basically, by going on a podcast as their guest, you are creating automatic social proof.

So for example, I was just on Elzie Leonard The Third's Enterprise Now podcast. Elzie is the mayor of Podcast Town. He has a podcast agency where he does your podcast for you. We do your guest bookings for you and I drop some podcasting wisdom bombs on his show.

And you know, he backed me up saying, Kimberly just validated everything that I've been saying to you about the power of podcasting. So I backed him up with what he's been saying. He backed me up with what I've been saying.

So it provided—I provided social proof for his message. He provided social proof for mine. And then right there on the interview, we now became referral partners for our companies because of that podcast interview.

So not only did it become social proof for his audience, but it also generated a referral partnership even before the episode was produced—even before the episode was distributed. This is the power of guest podcasting.

Leverage #3: Time

3. You get to leverage your time.
   Podcast interviews are usually 30 minutes to an hour. Then the podcaster—whom you don't pay—usually goes off, edits, produces, distributes, markets the episode. Sometimes they go off and even build like some fancy social media images and all, you know, the video and do that for their socials so that you can also promote it.

That's one of the things that we also do as an agency if the podcaster doesn't do that, because podcasters are regularly strapped for time, energy, resources as well. So we produce those social media assets for our clients.

But here's the power of that:
From one podcast interview that you go on for 30 to 60 minutes, you get one long-form piece of sweet, sweet, evergreen content. Yes, podcasts live on for as long as their hosts pay for hosting.

And it can be—I mean, on average, about 50% of the podcasts on Apple are not even active podcasts, meaning their hosts are paying for continual hosting and they're not even active. Like they're not even taking new interviews or recording new episodes.

So you get sweet, sweet, evergreen publicity. And especially if they put it up on YouTube, then it's even more evergreen.

And then you get social media images, social media material, videos of you speaking—which then only promotes even more speaking opportunities, even more podcasts.

And then... there is so much fat. And then you get to have that additional social proof of showing your own audience:
“Hey, this guy over here, Mr. Podcast Host, thinks I'm a genius. So I'm gonna share with my audience who I'm building my reputation and social proof with. They think I'm smart. You think I'm smart? Great. Awesome. Yes. You think I'm a good person that you build know, like and trust with.”

Leverage #4: Relationships

4. Podcast guesting provides you leverage with your relationships.
   So guest podcasting opens the doors for valuable networking and collaboration opportunities.

Like I said—like Elzie and I just did a podcast interview and BAM! Referral opportunities.

You can also build meaningful relationships with podcast hosts and their communities, potentially leading to future partnerships, joint ventures, speaking engagements, and sometimes even a 1-to-1 client sort of transactional transformational relationship.

Now, I am not the type of person that says you need to go on a podcast interview with the intention of converting the host. Please do not. That is not why they're having you on their show.

You can go on with having the host become an advocate for your brand, for your business.

Real World Example: Mike Kim

In my book Make Every Podcast Want You: How to Become so Radically Interesting You’ll Barely Keep from Interviewing Yourself, I share about the experience that we had with my two friends, Alan and Kevin, over at Next Level University, which is a global Top 100 personal development podcast.

They came on and taught a class for our Communication Queens and in the class, they shared about Mike Kim, who wrote the book You Are the Brand.

Now, I share in my book about them sharing about Mike Kim, who wrote the book You Are the Brand. They shared not only on their own podcast—because Mike came on as a guest—they shared about him a few other times on other podcast episodes because they were so blown away by his interview.

They then shared with him with our community, which is now in our course on how to get booked on a Global Top 100 masterclass.

I then shared about that experience—about them sharing about Mike Kim in my book—and now I'm sharing about that experience and interview, even though I have not yet met Mike Kim.

But now he's had at least seven visibility opportunities, only one of which he showed up for. But that was because he built a relationship and dazzled two podcasters. Now that's extraordinary.

The Big Picture: Podcast Guesting as a Transformational Strategy

This is how we've had some of our clients go on to book speaking gigs with Microsoft, Google, keynotes at convention centers—because podcast guesting is a strategic approach that enables you to leverage a platform and audience to achieve your marketing and branding goals.

It is a powerful tool in the arsenal of any leader who aims to maximize their impact and reach a wider audience.

Final Invitation

So if you're considering adding guest podcasting to your marketing magical strategy, then definitely click the link below in the description.

Learn how we can get you booked on the top 5% of podcasts. We will share with you which podcasts are not worth your time. Our exact strategy for how I've generated over a quarter of a million dollars in new business revenue.

We will build for you your plan so that you have your $100K profit from guest podcasting plan, whether you choose to work with us or not.

So I hope you book your call. I am so excited to chat with you. This is going to be an incredible conversation where we will show you exactly how to leverage your knowledge, your expertise, and your genius so that you get booked on the right podcast that builds your brand awareness and your bottom line.

And until next time, stand out and let your voice be heard.

Outro

Thank you so much for listening. If you love this episode, subscribe! Leave us a review and share it with your friends.

For more tips on guest podcasting, storytelling, and communication strategies, follow us on social media at @CommunicationQueensAgency and visit us at communicationqueens.com.

I look forward to seeing you in the next episode. And in the meantime, remember—your story has the power to save one life. Let your story and your voice be heard.